Q&A With College Board’s April Bell On BigFuture And Helping Students Stay On Track With The College Process

It’s an important time for most high school juniors and seniors who are immersed in the college admissions process and are busily planning their futures. But luckily, they have more help than ever to stay organized throughout the college preparation and application process thanks to BigFuture. The College Board’s free planning resource, which launched earlier this year, seeks to simplify the college process and guide students, families, and educators. We chatted with April Bell, director of counseling at the College Board, about the site’s immense offerings, how college preparation is changing for Millennials today, and more.

BigFutureYpulse: Can you tell us about BigFuture and what prompted College Board to create this service?

April Bell: BigFuture is a revision of a service that we already had online. At CollegeBoard.org originally, we had information and materials in regards to college planning and career planning, but we knew it was time to give ourselves a revamp and provide a service to students and their families that was more engaging and interactive. We brought in educators, students, and parents to help with the creation of it to ensure that it would be appealing to those we're serving.

YP: When are you finding that students begin the college process and has this changed at all in recent years?

AB: Students are searching earlier than before. For example, we find that middle school students are more engaged in the process. They’re interested in careers and figuring out what they should do in middle and high school to prepare. We’re also finding that because of individual learning plans or more customized curriculums that different districts are making available across the country, a lot of educators are utilizing our tools in regards to making plans and helping students…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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