Q&A With Austin Mahone On Being The Next Big Teen Star, Rising To Fame From YouTube & His Show On Awesomeness TV

Watch out for Austin Mahone! The sixteen-year-old pop singer who shot to fame after recording covers on YouTube is quickly taking over — literally! — with his own show aptly called “Austin Mahone Takeover” on Awesomeness TV. He’s a star to know with dozens of viral videos under his belt, a loyal fan base known as Mahomies, and an upcoming tour with Taylor Swift. We chatted with Austin about his success and how he’s become a favorite among tweens and teens.

Austin MahoneYpulse: What inspired you to start making videos on YouTube in the first place?

Austin Mahone: My best friend and I were just chilling in our rooms and we were bored out of our minds because we live in this little town that had nothing going on — no movie theater, no bowling alley, no mall. So we had nothing to do and we would just go online, watch people on YouTube and say “Oh, that seems kinda cool.” We just decided to make a channel and post videos, and it took off.

YP: You’re often compared to Justin Bieber. How do you feel about that?

AM: I think it’s great because he’s so successful and talented, but it can get annoying sometimes because I’m not trying to be the next Justin Bieber. I want to do my own thing and be my own person. I think people see that I’m 16 and also started on YouTube, but I’m really trying to make a name for myself without being “the next Justin Bieber.”

YP: What can you tell us about your upcoming album? What kind of sounds and styles are you going for?

AM: My album is hopefully coming out by the end of the year — I’m trying to give it to my fans as a holiday present — and it’s going to be like "Say Somethin." So it’s happy, and upbeat, but there will also be some ballads on there, some urban songs, maybe a little R&B. But overall, it’s mostly going to be like "Say Somethin."

YP: You’re going…

 
 
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Posting calories counts on menus isn’t necessarily making consumers choose healthier options, but a new study has found that if told what they would have to do to burn off those calories, teens are less likely to buy higher calorie or sugary drinks. When signs were posted in stores telling buyers things like, “Did you know that working off a bottle of soda or fruit juice takes about 5 miles of walking,” 40% of 12-18-year-olds who saw them said they changed their drink choice as a result. Even after the signs were removed these teens continued to make healthier choices. (Washington Post)

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Many Millennials don’t trust banks (or any other large institutions) but it could be that financial organizations are missing a big opportunity with the generation. Adweek’s recent study found that 18-24-year-olds are more likely than other consumers to say they would trust a financial institution more if they provided helpful, unbiased content. But only 20% of respondents felt that these institutions are currently posting interesting articles. (Adweek)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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