Q&A With Austin Mahone On Being The Next Big Teen Star, Rising To Fame From YouTube & His Show On Awesomeness TV

Watch out for Austin Mahone! The sixteen-year-old pop singer who shot to fame after recording covers on YouTube is quickly taking over — literally! — with his own show aptly called “Austin Mahone Takeover” on Awesomeness TV. He’s a star to know with dozens of viral videos under his belt, a loyal fan base known as Mahomies, and an upcoming tour with Taylor Swift. We chatted with Austin about his success and how he’s become a favorite among tweens and teens.

Austin MahoneYpulse: What inspired you to start making videos on YouTube in the first place?

Austin Mahone: My best friend and I were just chilling in our rooms and we were bored out of our minds because we live in this little town that had nothing going on — no movie theater, no bowling alley, no mall. So we had nothing to do and we would just go online, watch people on YouTube and say “Oh, that seems kinda cool.” We just decided to make a channel and post videos, and it took off.

YP: You’re often compared to Justin Bieber. How do you feel about that?

AM: I think it’s great because he’s so successful and talented, but it can get annoying sometimes because I’m not trying to be the next Justin Bieber. I want to do my own thing and be my own person. I think people see that I’m 16 and also started on YouTube, but I’m really trying to make a name for myself without being “the next Justin Bieber.”

YP: What can you tell us about your upcoming album? What kind of sounds and styles are you going for?

AM: My album is hopefully coming out by the end of the year — I’m trying to give it to my fans as a holiday present — and it’s going to be like "Say Somethin." So it’s happy, and upbeat, but there will also be some ballads on there, some urban songs, maybe a little R&B. But overall, it’s mostly going to be like "Say Somethin."

YP: You’re going…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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