Q&A With A Teen Jewelry Entrepreneur

Young Millennials are turning to super-niche interests to both soothe themselves and to stand out in the crowd. From baking and crafting to being into Victorian art or old soap operas, young Millennials are a demo looking for and celebrating increasingly narrow diversions. Last year we asked if you were ready for the super niche-interest young Millennials. Today we’re giving you a look at one of their lives, in a Q&A with 15-year-old jewelry entrepreneur Payton Bartos. Payton began making jewelry at age 13 and her hobby has turned into FizzCandy Jewelry, a handcrafted jewelry company that she owns and runs with her mom. Thanks to participation with The Artisan Group, Payton’s jewelry has appeared on an episode of The Vampire Diaries, at The Golden Globes, and was gifted to celebrity guests and presenters at the MTV Movie Awards this year. We talked with Payton, and her mom and business director Mila, about being a teen entrepreneur and maker, having family business meetings in the car, and what the future might hold for her budding business:
 
Ypulse: Take us through how FizzCandy got its start. Did you always dream of being a jewelry designer?
 
Payton Bartos: I’ve always liked doing little projects, like knitting, drawing. A friend of mine introduced me to jewelry and wire crafting. I really just watched her and figured out how to do it myself and I thought I should probably apply this, so I went out and got some wire and a couple beads and started making bracelets. It took me a little while to figure out, but then I started making like 5 pieces at home a night and then I would go into school and give it out to people for free, just because I had too much. My grandmother sold jewelry, so my mom knows a lot about retail, selling, and that kind of market. We had this huge…

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without the food and getting ready for Black Friday” –Female, 19, CA

Brands are continuing to learn that labeling toys by gender is not always ok with the next generation. In the latest case, a photo of seven-year-old little girl reacting to a sign saying a superhero clock was a “fun gift for boys” has gone viral. The girl is a big fan of superheroes and told her mother the brand was “being stupid” by labeling a product she liked in that way—but really her facial expression tells the whole story. In reaction to the photo, Tesco has taken down gendered toy signs from all of its stores. (The Daily Dot)

Teaching kids about danger today involves a whole that parents probably didn’t have to contend with when they were growing up. Between privacy online and the dangers of technology overload, they could use a little help, and PBS Kids has launched a new show with exactly that goal. Ruff Ruffman: Humble Media Genius is a new animated series starring a “manic” dog (Ruff) who tackles a new technological issue in each episode. The show is streaming on the PBS Kids website and YouTube, and plans to continuously evolve to “keep pace with kids’ changing media usage.” (Fast Company)

44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (TimePR Newser)

According to a report from BuzzFeed, more than 50% of Millennials 18-34-years-old read the site each month, which makes their reach higher than many TV networks, including CBS, NBC, FX, Comedy Central, MTV, and AMC. The report indicates that “BuzzFeed is definitely becoming a media destination among young people — not just a habitual browse,” and with the site continuing to build their video content, they could rival TV in even more ways. (Business Insider)

Tech is often blamed for isolating young users and disrupting real social connections. But interestingly, a recent study has found that teen loneliness actually declined between 1978 and 2009, which means today’s teens could actually be less lonely than their parents were. The study also found that though young people today are more independent, and less likely to join clubs, “they have less need for feeling attached to a large group of friends.” (CNN)

On an average day, 33% of Millennials spend money on fast food/take out, 26% spend on groceries, and 14% spend on dining out. Our tracked data trends have all the stats on that and more, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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