Q&A With A Teen Jewelry Entrepreneur

Young Millennials are turning to super-niche interests to both soothe themselves and to stand out in the crowd. From baking and crafting to being into Victorian art or old soap operas, young Millennials are a demo looking for and celebrating increasingly narrow diversions. Last year we asked if you were ready for the super niche-interest young Millennials. Today we’re giving you a look at one of their lives, in a Q&A with 15-year-old jewelry entrepreneur Payton Bartos. Payton began making jewelry at age 13 and her hobby has turned into FizzCandy Jewelry, a handcrafted jewelry company that she owns and runs with her mom. Thanks to participation with The Artisan Group, Payton’s jewelry has appeared on an episode of The Vampire Diaries, at The Golden Globes, and was gifted to celebrity guests and presenters at the MTV Movie Awards this year. We talked with Payton, and her mom and business director Mila, about being a teen entrepreneur and maker, having family business meetings in the car, and what the future might hold for her budding business:
 
Ypulse: Take us through how FizzCandy got its start. Did you always dream of being a jewelry designer?
 
Payton Bartos: I’ve always liked doing little projects, like knitting, drawing. A friend of mine introduced me to jewelry and wire crafting. I really just watched her and figured out how to do it myself and I thought I should probably apply this, so I went out and got some wire and a couple beads and started making bracelets. It took me a little while to figure out, but then I started making like 5 pieces at home a night and then I would go into school and give it out to people for free, just because I had too much. My grandmother sold jewelry, so my mom knows a lot about retail, selling, and that kind of market. We had this huge…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

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