What’s The Next…

What’s the next Harry Potter? What’s the next True Blood? What's the next Hunger Games? As soon as the light of the latest entertainment franchise fades (and sometimes well before it does) we start to hear “what’s the next” questions. With so much of major pop culture coming out of youth culture and YA literature, we try to keep our finger on the pulse of the next big things to watch. When it comes to brands taking advantage of the next big entertainment craze, one of the keys is to be aware and be ready early. With that in mind, we’re giving you a rundown of the entertainment properties that are already gaining buzz and could be future major hits.
 

 

 


Could be the next Life of Pi


The Giver
This YA novel by Lois Lowry came out in 1994 but is considered a modern classic by many, and has been trapped in pre-production purgatory—until now. Oscar winner Jeff Bridges has been trying to make the book into a feature for years, and will produce and star as the original Giver in the film, which could begin filming late this summer. Brenton Twaites, a young Australian actor who is currently not well known in the states has been cast as the main character, Jonas. (He will also be starring in next year’s Sleeping Beauty adaptation Maleficent, and is definitely a young actor to watch.) Though The Giver is dystopian and dark, the movie won’t likely be as action-packed as Hunger Games, as much of the action takes place in the main character’s head as he lives through memories. Like Life of Pi it’s a one-off book about a male protagonist dealing with some heady and dangerous issues, and has the potential to be both beautiful to watch and heart-wrenching.

Why it could (probably will) be big: Millennials from ages 32 to 12 have all likely read The Giver, and it doesn’t take much…

 
 
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Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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