What’s The Next…

What’s the next Harry Potter? What’s the next True Blood? What's the next Hunger Games? As soon as the light of the latest entertainment franchise fades (and sometimes well before it does) we start to hear “what’s the next” questions. With so much of major pop culture coming out of youth culture and YA literature, we try to keep our finger on the pulse of the next big things to watch. When it comes to brands taking advantage of the next big entertainment craze, one of the keys is to be aware and be ready early. With that in mind, we’re giving you a rundown of the entertainment properties that are already gaining buzz and could be future major hits.
 

 

 


Could be the next Life of Pi


The Giver
This YA novel by Lois Lowry came out in 1994 but is considered a modern classic by many, and has been trapped in pre-production purgatory—until now. Oscar winner Jeff Bridges has been trying to make the book into a feature for years, and will produce and star as the original Giver in the film, which could begin filming late this summer. Brenton Twaites, a young Australian actor who is currently not well known in the states has been cast as the main character, Jonas. (He will also be starring in next year’s Sleeping Beauty adaptation Maleficent, and is definitely a young actor to watch.) Though The Giver is dystopian and dark, the movie won’t likely be as action-packed as Hunger Games, as much of the action takes place in the main character’s head as he lives through memories. Like Life of Pi it’s a one-off book about a male protagonist dealing with some heady and dangerous issues, and has the potential to be both beautiful to watch and heart-wrenching.

Why it could (probably will) be big: Millennials from ages 32 to 12 have all likely read The Giver, and it doesn’t take much…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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