Neil Howe To Keynote The 2010 Mashup, AllDorm Is Anchor Sponsor

Neil HoweFresh from the wire, I’m excited to update Ypulse readers on how this year’s Ypulse Youth Marketing Mashup event is unfolding. We are thrilled to announce Neil Howe, President, LifeCourse Associates, yes, the Neil Howe who coined the phrase “The Millennial Generation” will be our opening keynote interview. Ypulse president Dan Coates will be asking Neil about the deep generational forces that are reshaping media, pop culture and technology as well as about the next generation! We are also very excited that AllDorm, one of America’s largest youth marketing agencies, will be this year’s anchor sponsor. In addition, we’re happy to have SXSW Interactive and ISIS as our first partners helping to get the word out.

Those are the two big announcements, but if you check out the agenda page on the Mashup site you’ll see the program is coming together. This year we’re offering three great pre-conferences including:

Youth, Health & Social Media Marketing (chaired by Tina Hoff, Vice President and Director, Entertainment Media Partnerships at Kaiser Family Foundation)

Reaching Youth Through Action Sports (chaired by our friends at Group Y)

U.S. & Global Youth By The Numbers (chaired by our own Dan Coates)

Our focus in this year’s main event program is on delivering practical information and takeaways youth brand managers, media and non-profit professionals can implement right away. So expect lots of case studies from panelists, ideas on building and growing online communities for youth, new ways to tell stories across multiple platforms and more. We’ll also have the old favorites like our “user generated” lunch roundtables and the Totally Wired Youth Entrepreneur panel, which will be again moderated by the always entertaining Guy Kawasaki.

Don’t forget that this year we’ve launched a new competition—The GennY Award, where your agency or organization can enter a youth marketing case study for the chance to present it live in front of all our attendees at this year’s conference.

Even if you don’t win the GennY, there are sponsored 20-minute case study slots available. Download our event planner for more details here and contact Dan Coates if you’re interested…

We’ll have lots more to announce over the coming weeks so stay tuned and register now to save with the “early adopter” rates!


  1. diane

    very smart ypulse hope to learn more

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