Monthly Teen Mag Roundup

We’re back with our monthly teen magazine roundup to highlight what’s trending and what’s next in the youth space. Both Seventeen and Teen Vogue’s March issues spotlight some of the top talent and most fashionable looks of the season, but they also address heavy topics such as dating abuse and sexual harassment.

Carly Rae Jepsen Seventeen CoverCarly Rae Jepsen graces the cover of Seventeen this month. The international pop star and new brand ambassador for Candie’s embodies the notion that through hard work, confidence, and sometimes luck, you can succeed. She encourages other girls not to give up either and to stick with what they’re passionate about. As the celebrity judge for Seventeen’s third annual Pretty Amazing Contest, Carly Rae hopes to highlight other young women’s accomplishments as well. Seventeen celebrates real girls year round and the latest issue places emphasis on them with a spread on its Style Council – a group of girls who each have a unique sense of fashion – to pictures of readers showing off their personal style. 

Speaking of fashion, the magazine includes spring must haves and prom inspiration. There’s even a spread with indie band Walk the Moon with fashion that rocks, and a feature on bloggers, DJs, and designers who are sure to be a source of inspiration. Readers can also find icons throughout the magazine that direct them to additional content on Seventeen.com.

The most notable part of the March issue, however, is the abundance of articles about dating, a hot topic that Millennials are redefining. Seventeen helps Millennial girls navigate this complex territory with content about meeting a guy online – it doesn’t always mean you’ll be Catfished – and tips for decoding texts. The magazine even discusses the benefits of having a best guy friend who you can turn to for an honest male’s…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL

Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)

While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies