Monthly Teen Mag Roundup

We’re back with our monthly teen magazine roundup to highlight what’s trending and what’s next in the youth space. Both Seventeen and Teen Vogue’s March issues spotlight some of the top talent and most fashionable looks of the season, but they also address heavy topics such as dating abuse and sexual harassment.

Carly Rae Jepsen Seventeen CoverCarly Rae Jepsen graces the cover of Seventeen this month. The international pop star and new brand ambassador for Candie’s embodies the notion that through hard work, confidence, and sometimes luck, you can succeed. She encourages other girls not to give up either and to stick with what they’re passionate about. As the celebrity judge for Seventeen’s third annual Pretty Amazing Contest, Carly Rae hopes to highlight other young women’s accomplishments as well. Seventeen celebrates real girls year round and the latest issue places emphasis on them with a spread on its Style Council – a group of girls who each have a unique sense of fashion – to pictures of readers showing off their personal style. 

Speaking of fashion, the magazine includes spring must haves and prom inspiration. There’s even a spread with indie band Walk the Moon with fashion that rocks, and a feature on bloggers, DJs, and designers who are sure to be a source of inspiration. Readers can also find icons throughout the magazine that direct them to additional content on Seventeen.com.

The most notable part of the March issue, however, is the abundance of articles about dating, a hot topic that Millennials are redefining. Seventeen helps Millennial girls navigate this complex territory with content about meeting a guy online – it doesn’t always mean you’ll be Catfished – and tips for decoding texts. The magazine even discusses the benefits of having a best guy friend who you can turn to for an honest male’s…

 
 
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Millennial News Feed

Quote of the Day: Q: Is there anything you have cut out of your life (or something you’d like to cut out) just because it takes up too much time? What is it? A: “School takes up a lot of time. I'm learning stuff that I can't use in real life.” –Female, 22, NY

Over the weekend, news that nude photos of several actresses, including Jennifer Lawrence, had been released thanks to a hacker set the internet ablaze. But the reactions to the photos, including this trending BuzzFeed post suggesting that readers “not [be] scandalized at all,” reflect our predictions of the end of scandal as we know it for Millennials. A group that has grown up accustomed to having digital skeletons in their closets is increasingly reacting to “scandals” from leaked photos to drunken arrests with a resounding, “Whatever.” (BuzzFeed)

Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumersThe trailer directs viewers to Whisper, where they’re being invited to share secrets under the hashtag #MWC and the movie’s tag will be featured as the Whisper of the day. The film follows a group of teens and their parents, focusing on the ways their online lives change their offline relationships. (Mashable)

Urban Outfitter’s disappointing sales point to an “obvious loss of cultural clout” with young consumers, and could be traced back to several PR “disasters,” including tee shirts printed with offensive designs, several products that were deemed derogatory to Native Americans, and the company president’s donations to conservative Rick Santorum, all of which do not appeal to liberal minded and politically correct Millennials. The brand has also lost its fashion clout and has more competition from affordable brands like Forever 21 and H&M. (Adweek)

New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)

Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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