Monthly Teen Mag Roundup

It’s a new year and a new chance to shake up your style! Millennials are certainly doing so in selecting bold and creative clothes that celebrate individuality. They aren’t afraid to take risks and are revolutionizing the traditional standards of beauty, as well as how magazines are read. Just take a look at the latest issues of Teen Vogue and Seventeen for proof…

AnnaSophia Robb Teen Vogue February 2012AnnaSophia Robb, who’s proving to be the next “It Girl,” graces the cover of the latest issue of Teen Vogue. Her rising status is partially due to her coveted role as a young Carrie Bradshaw in “The Carrie Diaries,” the prequel to “Sex and the City” premiering on the CW next week.  AnnaSophia plays Carrie during high school, as she discovers herself, falls in love with NYC, and enters the world of dating. The magazine is packed with content about AnnaSophia, as well as the can’t-miss show, and tons of fashion that would surely make Carrie Bradshaw swoon.

However, the most noteworthy aspect of this issue is the emphasis on edgy styles. Millennials are putting more effort than ever before on being an individual and using fashion as a form of self-expression. A spread on teen bloggers highlights some of the most creative girls who aren’t afraid to show off their original and eclectic styles. Teens and twentysomethings are embracing clothes with character, which we’ll see even more of this spring. Teen Vogue highlights Mary Katrantzou’s collection for Current/Elliott, which includes jeans with postage-stamp and bank-note prints, as well as Liberty London and AG Adriano Goldschmied’s denim with floral designs. In fact, all types of denim, even denim on denim, will be in this season.

But besides wearing unique patterns or bold colors, young people are behind the shift in fashion, where style is about expressing yourself and…

 
 
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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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