Monthly Teen Mag Roundup

Few phenomena have reached the level of fandom among teen girls as One Direction and “The Twilight Saga,” so it’s only fitting that these two topics appear on the cover of December/January teen magazines. One Direction have established themselves as the most popular young stars this year, and this month marks the end of an era for Twihards with the final film, “Breaking Dawn - Part 2.” We’re sure the newest issues of Teen Vogue and Seventeen will be a favorite among readers for their cover stars, as well as the variety of content packed inside.

Harry Styles Teen VogueEach member of One Direction has their own cover for the latest issue of Teen Vogue, tapping into their enormous influence and providing collectable content, which young people crave. The Fantastic Five, as Teen Vogue calls them, continue to rise in popularity and they’re featured inside the mag with a spread on their massive success, how they got to where they are, the recent release of their second album, “Take Me Home,” and their upcoming world tour.

Speaking of fame,Teen Vogue also features Maude Apatow, the daughter of Judd Apatow and Leslie Mann who’s made a name for herself on Twitter. She’s proving to be a voice of tweens with her relatable and witty tweets and she’s wise beyond her years, as evident from the articles she writes for HelloGiggles. She also explains how she wants to be like Lena Dunham and Sofia Coppola, talented female writers who are role models for many girls as well. Maude is one to watch for providing relatable commentary in 140 characters or less.

When it comes to fashion, this month’s issue highlights how a new generation of girls are proud to wear the pants. They’re embracing pantsuits, showing their power, especially in the business world. They aren’t afraid to rock menswear-inspired styles and they seek to…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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