Monthly Teen Mag Roundup

Few phenomena have reached the level of fandom among teen girls as One Direction and “The Twilight Saga,” so it’s only fitting that these two topics appear on the cover of December/January teen magazines. One Direction have established themselves as the most popular young stars this year, and this month marks the end of an era for Twihards with the final film, “Breaking Dawn - Part 2.” We’re sure the newest issues of Teen Vogue and Seventeen will be a favorite among readers for their cover stars, as well as the variety of content packed inside.

Harry Styles Teen VogueEach member of One Direction has their own cover for the latest issue of Teen Vogue, tapping into their enormous influence and providing collectable content, which young people crave. The Fantastic Five, as Teen Vogue calls them, continue to rise in popularity and they’re featured inside the mag with a spread on their massive success, how they got to where they are, the recent release of their second album, “Take Me Home,” and their upcoming world tour.

Speaking of fame,Teen Vogue also features Maude Apatow, the daughter of Judd Apatow and Leslie Mann who’s made a name for herself on Twitter. She’s proving to be a voice of tweens with her relatable and witty tweets and she’s wise beyond her years, as evident from the articles she writes for HelloGiggles. She also explains how she wants to be like Lena Dunham and Sofia Coppola, talented female writers who are role models for many girls as well. Maude is one to watch for providing relatable commentary in 140 characters or less.

When it comes to fashion, this month’s issue highlights how a new generation of girls are proud to wear the pants. They’re embracing pantsuits, showing their power, especially in the business world. They aren’t afraid to rock menswear-inspired styles and they seek to…

 
 
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Millennial News Feed

Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL

Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)

While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)

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