Monthly Teen Mag Roundup

Few phenomena have reached the level of fandom among teen girls as One Direction and “The Twilight Saga,” so it’s only fitting that these two topics appear on the cover of December/January teen magazines. One Direction have established themselves as the most popular young stars this year, and this month marks the end of an era for Twihards with the final film, “Breaking Dawn - Part 2.” We’re sure the newest issues of Teen Vogue and Seventeen will be a favorite among readers for their cover stars, as well as the variety of content packed inside.

Harry Styles Teen VogueEach member of One Direction has their own cover for the latest issue of Teen Vogue, tapping into their enormous influence and providing collectable content, which young people crave. The Fantastic Five, as Teen Vogue calls them, continue to rise in popularity and they’re featured inside the mag with a spread on their massive success, how they got to where they are, the recent release of their second album, “Take Me Home,” and their upcoming world tour.

Speaking of fame,Teen Vogue also features Maude Apatow, the daughter of Judd Apatow and Leslie Mann who’s made a name for herself on Twitter. She’s proving to be a voice of tweens with her relatable and witty tweets and she’s wise beyond her years, as evident from the articles she writes for HelloGiggles. She also explains how she wants to be like Lena Dunham and Sofia Coppola, talented female writers who are role models for many girls as well. Maude is one to watch for providing relatable commentary in 140 characters or less.

When it comes to fashion, this month’s issue highlights how a new generation of girls are proud to wear the pants. They’re embracing pantsuits, showing their power, especially in the business world. They aren’t afraid to rock menswear-inspired styles and they seek to…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would pay off my college loans and buy myself a good car, pay off my mother's debt and then save the rest for anything that might happen in the future.” –Female, 18, AL

This weekend, climate marches around the world attracted young consumers who are speaking up about their environmental concerns, and have no hesitation in calling out political leaders who aren’t willing to do the same. In New York, the thousands who gathered for the People’s Climate March demanding action on climate change included over 300 colleges represented by marching delegates. With statistics showing that by 2015 the youth vote will surpass Baby Boomers', Millennial concerns like these will increasingly shape the political conversation. (MSNBC)

We know that Millennials are marrying later in life than previous generations, but a new study from the journal Emerging Adulthood has shed some more light on the emotional reasons that might be. The research takes a deeper look into college students’ views on the institution, dividing 571 students at a public university in the Midwest into three different categories: “enthusiasts,” “hesitants,” and “delayers.” A full 58% fell into the “hesitants” category, a group that ”appeared to value marriage and expect to marry but were more hesitant about the permanence of marriage and expect to marry later than what they thought would be ideal.” (NYMag)

The generation labeled as “boomerang kids” is beginning to leave the nest. According to new Census Bureau data, 18-34-year-olds are gradually moving out of their parents’ homes: 31.1% live with parents in 2014, down from 31.2% in 2013, and a peak of 31.6% in 2012. However, the percentage of young adults heading their own household did not go up. So where are they going? Renting and moving in with other family members are most likely the answer, as the numbers for both categories rose slightly for the same age group. (Huffington Post)

After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States. After several attempts to strengthen the tween market of the well-known store, Toys ‘R’ Us is hoping to capitalize on the seemingly never-ending need for jewelry and accessories in the life of a tween girl to attract them. (MediaPost

They might not trust big institutions, but Millennials may have more faith in large corporations than meets the eye. A study that looked at 18-30-year-olds in 17 countries found that these consumers “look to the corporate world to solve global problems.” 82% believe that businesses are capable of doing more to help the world, and make the biggest impact addressing societal issues. They also want to work with those companies that make an effort to make change: 51% say they would personally like to get involved with making the world a better place, and 69% want brands to make it easier for them to get involved. (Fortune)

Millennial social media, spending, and media behaviors aren't easy to keep up with. So we track data in each of these areas in our bi-weekly survey of 1000 14-32-year-old Millennials nationwide to keep an eye on the trends that emerge. Our Silver and Gold subscribers get access to regularly updated data trend charts broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new statistics to our database. (Ypulse)

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