Monthly Events Roundup: Millennial Mega Mashup, Mashable Connect, Streaming Media East

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like Ypulse to highlight, email us

May

Digital Hollywood
Date: May 2-5
Location: Marina del Rey, CA
Cost: $735
Description: Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year. More

Mashable Connect
Date: May 3-5
Location: Orlando, FL
Cost: $2,699 – $3,499 (plus fees)
Description: Mashable’s largest conference, Mashable Connect, brings together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future. This year’s lineup of content covers a wide range of topics that you need to know now and for the future. These speakers will both educate and inspire. They bring a diverse mix of experience, insight, and case studies. Breakout sessions dive deeper into some of the topics most impacting your businesses and professions. You’ll also walk away with practical digital solutions to your business challenges. But Mashable Connect is more than just a conference. It is an opportunity for Mashable’s community to come together offline in a unique setting — to go beyond traditional networking. More

Millennial Mega Mashup
Date: May 7-9
Location: Miami, FL
Cost: $2,595 – $3,595
Description: Join IIRUSA and Ypulse for the sixth annual Millennial Mega Mashup! It’s the only event that explores Millennial culture, how youth habits and attitudes are evolving, and what this means for…

 
 
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Millennial News Feed

Quote of the Day: “When looking for a significant other, it’s important to me that they are open minded and an independent thinker.” –Male, 15, CA

Constant internet access via smartphones helped created the issue of cyberbullying, but could it also help to end it? New app Stop!t was created by a concerned dad to make it quick, easy, and effective for kids to anonymously report any bullying incident they see on social media. Previous digital efforts to fight cyberbullying required multiple steps in order to file a report, but Stop!t will allow students to report bullying with a single click, even if the app isn’t open. The app has been tested in several schools, and seen positive results so far, with one school reporting an 80% reduction in cyberbullying incidents compared to the previous year. (Fast Company)

Snapchat has an important message for its young users: “keep your clothes on!” 53% of 13-17-year-olds use Snapchat, according to Ypulse’s most recent social media tracker survey, and the app has long battled a reputation as a sexting haven. New community guidelines recently posted by the app are serving as a gentle, but stern reminder for minors to “Keep it legal.” Team Snapchat is trying to pull in the reigns on inappropriate sharing, threats, bullying, and invasions of privacy, and violating the rules could result in content removal, suspension, or being banned from the app. (New York Daily NewsSnapchat)

Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)

"C’mon get happy" seems to be the motto of big brands in 2015, as they focus on messages of positivity and joy to appeal to young consumers. One recent study says brands that “help Millennials achieve happiness” are the most likely to earn their loyalty. McDonald’s Pay With Lovin’, Coke’s #MakeItHappy, and Dove’s #SpeakBeautiful campaigns are recent examples of campaigns attempting to engage with positive messaging, but brands who want to follow suit should remember young consumers will see through any “hollow” attempts that tell them just buying a product will make them happier. (Adweek)

Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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