Millennials Reveal Their Holiday Wish Lists

Wish ListWith the holiday season in full swing, we wanted to share what’s at the top of Millennials’ wish lists and provide insights on why these items appeal to them. So whether you’re shopping for Gen Y or your company seeks to attract this age group, here’s what they’re interested in this holiday season and beyond:

As you might expect, the majority of Millennials are hoping to get tech items this year. We recently surveyed 294 13-34-year-olds, and it’s no surprise that computers, iPads, and iPhones were among the most frequently mentioned presents they hope to receive. Technology is a lifeline for them and they seek the most up-to-date devices for entertainment purposes and to be constantly connected to their friends. Millennials mentioned wanting laptops in particular, which suggests that even though iPads and other tablets have many of the same features, they still want an actual computer to meet many of their needs. Tablets were still very popular, but presumably those who want one have a computer already. Overall, Millennials move between devices depending on their purpose or location, but they still seek to have several mediums.

Moreover, while many Millennials mentioned wanting computers in general, they’re most interested in obtaining Apple products. It’s one of their favorite brands and they know they can trust Apple for all their tech needs. Even 6-12-year-olds have caught the Apple bug with iPads topping their wish lists according to a recent Nielsen survey. This further highlights the influence of the brand, however, that doesn’t mean they aren’t interested in other tech companies. A handful of Millennials mentioned wanting the Microsoft Surface Pro, the Samsung Galaxy Note, and various versions of the Kindle. They also are interested in gaming consoles including Wii U, PS3,…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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