Infographic Snapshot: Millennials & Fame

Millennials have been positioned as a fame-hungry generation for years, and have developed a reputation for wanting 15-minutes in the spotlight whether or not they have any talent. But how true is the idea that the generation prioritizes being famous? When we asked 14-29-year-olds for their thoughts on fame, we got a much more complex picture of their desires:

Overall 51% of Millennials say they would not want to be famous. True, at first glance that means that 49% of the generation would like a life of fame, but for Millennials over 18-years-old that number drops to 43%, and only 37% of Millennials 25-29 say they would want to be famous; indicating that some of the Millennial fame myth could be wrapped up in a youthful desire for notoriety. When they were younger, fame carried more weight, and as Millennials have aged it has become less appealing. But the negative opinion of the generation that gained traction when they were younger and more fame hungry is still shaping the conversation about them. Joel Stein’s infamous 2013 “Me, Me, Me Generation” Time Magazine article on Millennials referenced a 2007 study that found middle school girls would rather grow up to be a famous person than a Senator, which doesn’t exactly give a current and full picture of the entire generation’s stance on the subject. The allure of fame might have also faded in the last few years as they have been exposed to the onslaught of tabloid culture and a series of celebrity meltdowns. Female Millennials are less likely than male Millennials to idealize fame, with 57% saying they wouldn’t want to be famous. The lack of privacy was the number one reason named by those who said they did not desire fame.

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because I am creating a punk sailor Jupiter from Sailor Moon costume for comic con and I worked really hard on it, so I will wear it any chance I can.” –Female, 21, NY

The nostalgic details and music that filled Guardians of the Galaxy were a major part of making it the superhero movie that Millennials want right now, and they’re continuing to use that nostalgia now that the film is out of theaters. The movie’s soundtrack, Awesome Mix Vol. 1, is being released as a limited edition cassette tape this November, in time for Black Friday. The fact that cassette tapes are considered by many to be a dead technology won't likely stop young consumers looking for a retro-style piece of the movie. The album has already been released as a digital download, CD, and vinyl, and is already the tenth largest selling album of 2014 so far. (Billboard)

GoldieBlox has had impressive success as a toy startup focused on promoting engineering to young girls. Now the brand is expanding into digital products with their first (free) iOS app, GoldieBlox and the Movie Machine, and Bloxtown.com, a “digital playground” of interactive games. The app teaches about animation and allows young users to create GIFs that they can then use in a physical construction set they have built themselves. (PSFK)

Some of Vine’s biggest stars are coming to TV. Rainn Wilson, of The Office and SoulPancake fame, is working on a scripted comedy that will follow five of the app’s most popular Viners ”as they try to break into Hollywood.” The show, appropriately named Hollywood and Vine, will be the first traditional TV show to have a cast of mostly Vine stars, but could benefit from their online fans: the digital stars chosen have a collective following of over 30 million. (The Verge)

Breaking Bad was a story of meth and murder that was hugely appealing to older Millennial audiences, so some parents are objecting strongly to dolls of the main characters of the show being on the shelves at Toys “R” Us. A petition to take the Walter and Jesse action figures out of the chain and moved to “an appropriate store” was started online by one Florida mom and already has over 7,000 signatures. One of the figures comes with “a sack of cash, and a bag of blue crystals”—a.k.a. toy meth—so we can kind of understand the concern. (Racked)

Can Elsa and Anna help get kids to eat healthy? Previous studies have found that labeling fruits and vegetables with cartoons makes them significantly more appealing to children, and Disney-branded produce sales have reportedly tripled in the last two years. Bags of apples with Frozen and Spider-Man characters are being released this month as a continuation of the effort to get families to live healthier lifestyles. (Brand Channel)

Did you know every month, Ypulse surveys our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms? The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse as downloadable tables, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)

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