Millennials And Car Culture: They Care About Driving, But Not About Driving New Cars
March 29th, 2012
Millennials bring unique attitudes and a different cultural mindset to vehicles than their older peers, but the fact is, they still drive even though they have to abandon text messaging and social media while they do so.
We’ve been seeing plenty of headlines this week about how Millennials don’t like cars and don’t want to drive. The auto industry is sweating because Millennials aren’t buying cars at the same rate that Boomers did in their youth, citing their preference for technology and the Internet over cars. The ultimate question is whether this shift is driven by a new mindset about driving (which will likely not change) or economic conditions (which will likely change). Of course, there’s a possibility that it’s both.
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Millennial News Feed
Quote of the Day: “I feel as if my parenting is judged sometimes while out to eat. If my child doesn't have all healthy items in his plate it feels like I get stares.” –Female, 25, PA
New app Tiiny is hoping a new twist on photo sharing and disappearing messages will appeal to young users. The app allows friends to share little photos and GIFs which appear in a grid of pictures, and disappear 24 hours after they are shared. The idea is that being able to see what your friends are doing at a single glance is more appealing than scrolling through a feed, and the temporary presence makes the grid a constantly changing space that is “more addictive to check” than other photo sharing apps. (TechCrunch)
When Disney bought YouTube network Maker Studios in March for close to a billion dollars, some were confused about the decision. But the entertainment giant has big plans for their new acquisition, and believes the studio is the Marvel or Lucasfilms of the future. The statement adds weight to the concept that the way young consumers choose to get their much of their content—online in short-form—is going to be adopted by traditional brands as well. (CNET, Stream Daily)
Is adulthood dead? Today’s “grown ups” are as likely to have toys, live with their parents, and watch cartoons as kids are, and pop culture’s age demographics seem to be disappearing. In fact, almost 1/3 of young adult novels are actually purchased by 30-44-year-olds. This New York Times piece about how “no one knows how to be an adult anymore,” has sparked a debate online about what it really means to be grown up, in a time when Millennials are certainly reimagining the life-stage. (NYTimes)
Dish Networks is working on an app that will allow for personalized streaming content, and they are hoping will “shake up the landscape and target a hard-to-reach generation.” Millennials’ entertainment habits have been flummoxing the entertainment industry for years, and this month Time Warner, Fox, Viacom, and Sony have all made announcements, or hinted at possible changes, that suggest that they are adjusting to the fact that young consumers want to watch content online, and on whatever device they choose. (Quartz)
The swipe right to approve, swipe left to reject functionality of popular dating app Tinder has been borrowed by many startups in its wake, and now one is applying the idea to job hunting. Jobr is a “matchmaking app” for employees and employers that lets users browse prospective companies or staff with a simple swipe. Jobr connects to LinkedIn accounts and surfaces relevant matches, and if recruiters and candidates choose one another they can make contact through the app. (Netted)
What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)
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