March Madness For Sneaker Style

NCAA Sneaker StyleIf you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of his coach’s wife who survived breast cancer to Wichita State’s Sean Ogirri’s shocking yellow shoes that match his electric play, there’s as much to watch for on the players’ feet as there is in game action. UNC, Cal, Georgetown, and Marquette’s teams were wearing customized 2012 Air Jordans. No doubt sneaker fans have been watching games to scope out new trends.

Like jeans and t-shirts, sneakers are a staple of the Millennial wardrobe, and many teens and 20-somethings elevate sneaker culture to high style. It helps that there are so many limited edition and one of a kind pairs of kicks to choose from. They’ve become so sought after that a few riots have broken out at stores carrying highly limited — and very expensive — special editions.

Part of growing up used to mean ditching sneakers for more expensive work-appropriate shoes, but older Millennials have changed that — think Mark Zuckerberg going to work in sandals. Sneakers have become perfectly appropriate for kids as well as adults, and instead of showing style maturity by lacing up a pair of oxfords (or putting on pumps), pulling on a pair of studded Converse by John Varvatos does the trick equally well because the sneakers are high style and laid back at the same time. It helps that haute couture brands, such as Christian Lacroix and Louis Vuitton, have embraced sneakers, as well as designer collaborations, including Yohji Yamamoto for Adidas, Liberty for Asics, and even Kanye West for Nike.

For all the high end collaborations, some sneaker fans just want to…

 
 
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Millennial News Feed

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

The pickup game could become a thing of the past. According to ESPN, playground basketball as we’ve known it is dying. Crime has pushed many urban kids off of outdoor sports spaces to indoor courts that can be controlled. Meanwhile, high school players who want a future in the sport are turning to organized leagues like the Amateur Athletic Union over yard games where “street cred” ruled over building skills to showcase for schools. (ESPN)

Let wants to be the “ultimate, coolest” social network for teens. The app was built on the concept that “Facebook is not for teenagers anymore” and that they are looking for a more positive, gamified experience. Let creates leaderboards to show the members who have amassed the most stars, the equivalent of a Like, and has recently gained members—reportedly doubling in size every two weeks—thanks to YouTube stars like Jake Boys joining and “bringing their followings with them.” (TechCrunch)

Are Millennial marriages in beta? A lot has been said about the generation’s delayed walk down the aisle and their rearrangement of traditional adult milestones. Now, a new study has found that even after they’ve walked down the aisle it might just be to test the waters: 43% of Millennials “would support a marriage model that involved a two-year trial,” and 33% would be open to licenses that require the “terms” to be renegotiated after a certain amount of time.  (Time)

Young consumers have made music streaming their clear preference, and it is currently the only area in the recorded music industry experiencing growth. Apps like Spotify, Pandora, and iHeart Radio are competing for their attention, and their loyalty. But an epic streaming battle could be about to begin: tech titans like Apple, Google, and Amazon are acquiring their own streaming tools in order to control the future of the music market. (Quartz)

Some are dubious as to whether social apps can create real media stars, but it can’t be denied that for young artists today the path to fame has diversified, and online followings can impact careers. Case in point: 15-year-old Vine star Shawn Mendes’ self-titled EP hit No. 1 on iTunes only 37 minutes after its release, thanks in part to his 2.9 million followers spreading a #ShawnToNumber1 hashtag. (Mashable)

Quote of the Day: “My dream for the future is to become an entrepreneur so I can become my own boss. I also want to become successful to help other people who are in need.” – Female, 23, CA

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