March Madness For Sneaker Style

NCAA Sneaker StyleIf you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of his coach’s wife who survived breast cancer to Wichita State’s Sean Ogirri’s shocking yellow shoes that match his electric play, there’s as much to watch for on the players’ feet as there is in game action. UNC, Cal, Georgetown, and Marquette’s teams were wearing customized 2012 Air Jordans. No doubt sneaker fans have been watching games to scope out new trends.

Like jeans and t-shirts, sneakers are a staple of the Millennial wardrobe, and many teens and 20-somethings elevate sneaker culture to high style. It helps that there are so many limited edition and one of a kind pairs of kicks to choose from. They’ve become so sought after that a few riots have broken out at stores carrying highly limited — and very expensive — special editions.

Part of growing up used to mean ditching sneakers for more expensive work-appropriate shoes, but older Millennials have changed that — think Mark Zuckerberg going to work in sandals. Sneakers have become perfectly appropriate for kids as well as adults, and instead of showing style maturity by lacing up a pair of oxfords (or putting on pumps), pulling on a pair of studded Converse by John Varvatos does the trick equally well because the sneakers are high style and laid back at the same time. It helps that haute couture brands, such as Christian Lacroix and Louis Vuitton, have embraced sneakers, as well as designer collaborations, including Yohji Yamamoto for Adidas, Liberty for Asics, and even Kanye West for Nike.

For all the high end collaborations, some sneaker fans just want to…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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