It’s a Nice Day for a Budget Wedding

Last week we took a look at how Millennials are approaching the wedding years—and how they could change the traditions of the big white celebration. Our infographic revealed that 60% say planning a wedding is too much work, and 45% say weddings today aren’t as important as they used to be. The rise of the big-budget wedding over the last few decades has made wedding planning, and major nuptial splurging a well-publicized part of Millennials formative years, and it looks like they might not be buying into the hype when it comes to planning their big day. 62% agree that weddings have become too big73% say they would rather have a small inexpensive wedding than a big expensive wedding, and a whopping 83% say that weddings today have become too expensive. It’s no wonder: In 2012, the average cost of a wedding rose to over $28,000—a hefty amount for a generation suffering from student debt and low employment, especially when 46% of them say that the couple paying for the wedding themselves is in style. The recession has made this group at least temporarily, if not permanently, budget-conscious. Though weddings won’t stop being big business anytime soon, a growing segment of young future brides and grooms are looking to more wallet-friendly options for their celebrations, and smart tuned-in brands are starting to respond. Here are some of the affordable wedding options that Millennials are beginning to tap into, from engagement to reception. 

THE RING

Fast Company  has called the traditional three-months’ salary engagement ring “a prehistoric idea“ for Millennials, who put more emphasis on having luxury experiences than owning luxury goods. Qualitatively, we see that more Millennials are turning towards vintage rings to cut costs. Another developing trend is the understated engagement…

 
 
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Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

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