Is Rihanna Still An Easy, Breezy CoverGirl?
- March 13th, 2009
- 23 Comments
Typically we try to avoid linking to gossip sites like TMZ, but today we’re making an exception. In their tireless coverage of the Rihanna and Chris Brown situation, they’ve touched on an interesting discussion that we wanted to bring up for Ypulse readers. Apparently cosmetic company rival Revlon has been quietly circulating a survey to gauge whether Rihanna’s choice to stay with Chris Brown has hurt her image and, in turn, affected consumers’ opinions of the CoverGirl products the singer endorses. From the TMZ post:
The survey—which we’ve learned was commissioned by Revlon—features a Covergirl [sic] commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna’s name), if they’ve heard about her in the news lately, if they have an opinion about the person and if they feel the person is “an appropriate spokesperson” for the product.
It’s a complicated situation that raises some difficult questions for CoverGirl. If Rihanna had decided to leave Brown and become vocal about dating abuse or aligned with a .org it might have been to the brand’s benefit, but with her current choice to stay together, they’re put in a dubious position. Of course, they don’t want to be seen as punishing a victim. But, at the same time, it’s hard to reconcile what we’ve learned and seen (the connection between cover up and bruises is another interesting discussion) of the star’s troubled relationship, with the brand’s “easy, breezy” image.
Readers, what do you think? Leave your thoughts in comments.
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I think that Rihanna is fine. I wish folks would leave her be. She is young and she needs to be able to make mistakes and live. Why discuss her image when she has done nothing wrong? The heart is hard for adults to understand yet alone a “young” adult. She is fine. I will be VERY disappointed if she loses her endorsements.
Cover Girl is in a tough spot because Rihanna has not yet publicly commented on the issue, so they can’t pre-emptively assume what she will do. Me? I would ‘park’ what ads I could, as bad jokes about Cover Girl/concealer and the horrific police photo will be coming.
This is yet again the classic case of a tarnished role model of a “squeeky clean” product(see: Michael Phelp and Kelloggs) being taken off the bank roll because they no longer represent the appropriate brand image. I think in all fairness, celebrities that sign up for these endorsements should know that they’ll face consequences and criticism when their public image collides with their air-brushed advertising one. Brands spend millions of dollars to project flawless, aspirational images and the celebrities who under contract are liable to maintain this image. It is unfortunate that Rihanna will be dumped by CoverGirl, but she’ll no doubt be picked up by someone else…Rimmel perhaps? That’s the beauty company that brought Kate Moss back into the beauty game. Maybe they’ll even create a new tag line around her: from Cover Girl to Bad Girl.
i think she is a bad role model for kids so she she should not be a Easy Breezy beautiful CoverGirl ...
As a mother of two teenage girls, and one teenage boy I believe that Cover Girl should drop Rihanna. The image they portray to the public no longer fits with the publicity and decisions that Rihanna is making for her life. She is entitled to make her own decisions, and to take the consequences of those actions. As a consumer, I purchase
cover Girl for myself and my girls, however until the situation with Rihanna is resolved, I will no longer be purchasing anything from this company. I have raised my girls to be strong, independent and aware of their self-worth as a woman today. I have raised my son with morals and respect, not only for himself but for the women around him. Rihanna does not reflect these principles to me, and does not stand as a role model for my children. I am the product of a father who abused my mother. As a child and teenager, this affected me greatly and I am saddened to see that when Rihanna had the opportunity to stand as a model against female domestic violence, she chose to maintain the standard so prelevant in today’s society. I have talked to my children about the Chris Brown and Rihanna situation, and we have decided that Cover Girl is a company that we no longer wish to associate with, and that Rihanna and Chris Brown are two celebrities who will no longer grace our music selections. In the future, if Cover Girl should decide to drop Rihanna and portray the image that they have saturated the public with for years, and take a stand for woman world wide, I would glady start purchasing their products again.
Covergirl should drop Rhianna in a second and no other company should pick her up. Companies that support women in no way should support women who allow themselves to be victims…that is exactly what our teenage girls do not need to see. Rhianna needs help, and hopefully she gets it, but don’t let our teenage girls, who have it so hard as it is, be sujected to and think it’s ok to let a man beat on them…So it’s ok, let it happen and you still can be famous and beautiful? Disgusting.
Rihanna is a beautiful girl in a tough suituation, if cover girl could make me look this I am buying it
I have already decided to not purchase their products anymore because they haven’t acted.
I will not buy a CoverGirl product as long as Rihanna represents them. She is not what I want my daughter to look up to. It’s no OK to let anyone put their hands on you. Walk away while you still can and never look back!!
She should definitely NOT be Revlon’s cover girl. We need strong women as role models, not women who allow themselves to be abused by going back to the men who beat them up.
Rihanna is not a role model for teenage girls or young women for that matter and should not represent a classy product such as CoverGirl. Because of her decision teens are now thinking it’s okay to be abused, as long as their boyfriends simply apologize. I think CoverGirl should drop her asap.
Covergirl’s complacency on this issue is ridiculous. I have 5 daughters, we were just talking about this, why would she go back to someone who would hurt her like that? Why wouldn’t CoverGirl take a stand, aren’t they in the image business? The police photos will be around forever, her continued association with Brown reminds the public of this tradgedy, it sends a negative vibe to say the least. Not what my family is looking for in advertising.
rihanna can really be a good covergirl
for your makeup line. using it to cover up here bruises, i know your product will to wonders for bruises.
pray for her other wise,until she gets
strong to stand.
No way, Revlon should dump her! I do not want anything this lady is selling. She needs help and I hope she gets it. She should wise up and get her self esteem back and dump Chris Brown, before this happens again.
I understand that Cover Girl is in a tough spot, but victim or not she no longer represents what the brand is about. She is a victim and she had the choice to stand up and say no. She didn’t do that. Instead she has become a figurehead for everything that strong, independent, smart, beautiful woman DO NOT want to be. Her contract should be dropped imediately. I. for one, am boycotting the brand until she’s gone.
Are you all stupid she loves him and sometimes its hard to let go of someone you love there taking a break you happy
I dont think she sould be dropped yall are just over analyzing things i am sorry but this is all stupid.
This is not stupid at all, it’s very real. I am a mother and I agree with the moms on here. She is a terrible example and role model for teens. “Oh she loves him”, “he swears it will never happen again”, “they’re really trying to make it work”. BULL! do you know how many women this has happened to, and how many women have DIED because of domestic abuse? It’s the same sad story for rihanna. I don’t care what SHE does with her life but when I saw her endorsing a product that is supposed to help you be a strong beautiful woman, I threw up in my mouth a little. Never will I buy CG products as long as she is endorsing them, and neither will my family or friends. WHERE ARE ALL THE REAL ROLE MODELS TODAY???
Well, to add insult to injury Rihanna is now toting a tattoo of a gun, there is an easy breezy cover girl! I am still surprised that Cover Girl has not dropped her as a spokesperson for their products. She is consciously making decisions that place her outside what is acceptable as a role model. I can only assume that Cover Girl’s inaction is a testament to their support of this very misguided young woman. I am truly saddened that we are quickly running out of famous role models for young girls and teens, and further saddended that the bottom line means more to a company than the integrity, morals and values of their customers.
Frankly, we are shocked at the decisions Rihanna has made in her personal life. This is not the image one would think CoverGirl would want to be associated with. We will not be buying any CoverGirl products, and encouraging others we know to boycott this company. We support Ellen as a CoverGirl, she represents a strong, independent, vibrant,individual. We find it difficult to support your corporation if you retain Rihanna. Women are worthy of much more than this. The message being sent is deplorable!
People, parents we are all so perfect- aren’t we? We all so different to Miss Rhianna - Aren’t we? Well what would you say if this girl was a fast dumper of her first intimte lover - let me guess Speak up! oh? you guys saying she’d be a fair weather person! Who stopped supporting Tina Turner because she stayed with Ike. How could Rhianna stop loving Chris in a flash or through this -ShE wILL LEAVE IN time BUT IT WILL TAKE A WHILE FOR HER TO GET OVER THE REALITY THAT MOVING ON IS HER OnLY REAL OPTION. That realization is usually extremely painful- At that point you are like suppose he is truly sorry and will change. The good (God) in her will want to help and protect him. The woman in her will want to nurture him and reassure him. The survivor in her will say leave his sorry Arse! Only time will help the young lady. As for you angry women - Rhianna did not create abuse nor did she endorse it. Do you not see that only themost hateful person would feel good destroying anther’s career andin her smll way even though she will not stay with him in through conscience she can’t destroy him intentionally either. They need time to learn to let go!
For covergirl, I feel you can decide to punish Rhianna fo loving uncondiionally and being forgiving- or you can celebrate choice and human faith in the worst of times and the best of times! Whatever way you look at this situation the child is learning to be strong forgiveness is not in the character of the weak. If you drop Rhianna you are being unreal so I ask Is your make up for Anges? I DONT THINN So! I thought it was for women who needed the added esteem - daring women who love themselves and others enough to be forgiving. I am betting as a Bajan Rhianna will leave Chris as I believe she’s only there now as his friend to allow him proper closure.She aint shallow but she is loving.If you touch her I wont buy your products anymore as I will see you as standing only for the heartless too afraid to make a choice that offends evev though your conscience dictate otherwise.
jst wanna say tht im happy covergirl ddnt drop rihanna. after reading sum of ths comments i jst realised tht u ppl dnt c tht she is a 21 year old young girl wit feelings lyk u and me. U talk abt her being a role model 2 ur kids, whn i c those pics of her brused up i dnt c a role model, i c a woman beaten, and mayb 4 those moments broken. bt she got up and is on her feet and tht makes her a role model. dnt knw y u ppl wud want 2 put her down again. and lady tht wont listen 2 her music again, well u sure gonna miss out coz her 4th album is said 2 b big
Jesus is our role model. If you accept Him you can’t go wrong, why would you put your trust in another human being when even God said we all have sinned and fallen short of His glory. Condemning Rihanna is not going to make any human being to be perfect like you expect, we all fail each and every day. Since I know Jesus Christ for my self I support Rihanna as the bible tells us to love one another. God loves us inspite of, so who are we to look down on someone else as if we are equal to God. You know who embarrase me is people who think there better and far more above everyone else looking down on someone else proves it.