Is Rihanna Still An Easy, Breezy CoverGirl?
- March 13th, 2009
- 23 Comments
Typically we try to avoid linking to gossip sites like TMZ, but today we’re making an exception. In their tireless coverage of the Rihanna and Chris Brown situation, they’ve touched on an interesting discussion that we wanted to bring up for Ypulse readers. Apparently cosmetic company rival Revlon has been quietly circulating a survey to gauge whether Rihanna’s choice to stay with Chris Brown has hurt her image and, in turn, affected consumers’ opinions of the CoverGirl products the singer endorses. From the TMZ post:
The survey—which we’ve learned was commissioned by Revlon—features a Covergirl [sic] commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna’s name), if they’ve heard about her in the news lately, if they have an opinion about the person and if they feel the person is “an appropriate spokesperson” for the product.
It’s a complicated situation that raises some difficult questions for CoverGirl. If Rihanna had decided to leave Brown and become vocal about dating abuse or aligned with a .org it might have been to the brand’s benefit, but with her current choice to stay together, they’re put in a dubious position. Of course, they don’t want to be seen as punishing a victim. But, at the same time, it’s hard to reconcile what we’ve learned and seen (the connection between cover up and bruises is another interesting discussion) of the star’s troubled relationship, with the brand’s “easy, breezy” image.
Readers, what do you think? Leave your thoughts in comments.