I’ll Be Watching You: Plurals’ Hyper-Monitored Childhoods

Plurals, often the children of Millennials, are being watched at almost all times from the day they are born, with tech acting as a second set of eyes for vigilant parents. We’ve spoken in the past about the ways that Millennial parents could change families, from bringing the baby to the biergarten to relying on lifehacks and tech to help them navigate parenthood. Now we’re seeing a new implication to this tech/parenting integration. Hyper-monitored childhoods are becoming the norm, moving beyond the generically over-protected upbringings of many Millennials, and making growing up a tech-supervised, increasingly quantified experience.

 

Baby monitors have been around for years in audio form. But today, video monitoring systems have become the norm on baby shower registries, and cameras have become as common a fixture above cribs as mobiles. Nightvision has moved from spy ware to parenting tool, with cameras that can see in the dark to make sure all is well in the nursery after children have been put to bed. Systems like iBaby Moniter send a video feed of baby straight to mom and dads’ smartphone—letting them not just watch, but also talk to their child from wherever they are. iBaby offers multiple monitors, and a two finger swipe on the accompanying app allows users to quickly change views between cameras throughout the house. Once children have graduated from the crib, whole house monitors are available, streaming feeds of every room to laptops and mobile devices. Though currently less common, it is not too hard to imagine that Millennial parents used to seeing their child’s every move might want to continue to watch as they grow up, even outside the house. Systems like WatchMeGrow put cameras into the classroom, equipping childcare centers with video monitoring systems…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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