If Millennials Could Pick The President…

Pick the PresidentWith about a week left until Election Day, the race is very much on most people’s minds. For many Millennials, it’s the first time they can vote in the election and have their voices heard. So in the spirit of the election and the power of the youth vote, we asked 340 Millennials who they would choose if they could appoint anyone to President. Their responses vary from political figures to pop culture icons, and even some friends and family whom they admire. But one thing’s for sure, they want a strong leader who will represent them, share their values, and most of all, is awesome!

Most Millennials stuck with political figures since they believe these people — including President Obama, Mitt Romney, Hillary Clinton, Bill Clinton, and Ron Paul — know what they’re doing and have experience. However, others thought a little more outside of the box about the best leader. Several mentioned a comedian, which is in line with Comedy Central’s recent findings that Millennials want a political figure who’s humorous and makes an effort to connect with them. Specifically, several mentioned Ellen DeGeneres because they like her views, think she’s smart, and admire that she stands behind causes. Others said Jon Stewart since they trust his judgment, feel that he’s well informed, and funny. Stephen Colbert also came up often for similar reasons, and so did funny man Will Ferrell, reflecting just how important humor is to reaching this age group.

Then there were Millennials who mentioned people that they believe define their generation. Oprah was listed often since some young people feel she has worldwide experience, is intelligent, accepting, and influential. Lady Gaga was also mentioned since she cares about people, causes, and evokes a Millennial spirit in celebrating differences. Even…

 
 
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Millennial News Feed

“I won’t buy an already-made costume to dress up in for Halloween because I prefer using my creativity to come up with an uncommon or personalized costume to wearing a mass-produced costume that won't be unique to me.” –Male, 24, CA

One entrepreneur has a big idea to change charity fundraising as we know it—and she’s only 10-years-old. Vivienne Harr started a lemonade stand for charity in 2012 that has turned into Make A Stand lemonade, a family company that donates 5% of each sale. Now, the Harrs are launching StandApp, a mobile platform for donating to and starting crowdfunded social good projects. Twitter’s founders have invested in the app, which tells users they can “make a stand and change the world in 3 steps and 30 seconds.” (Fast Company)

Vice media has established themselves as creators of online content that speaks to young consumers, and now they will launch a global, 24 hour TV network for their Millennial audience. The brand’s Vice News has gotten a reputation for tackling some of the biggest international stories before much more established news organizations, and CEO Shane Smith warned traditional media outlets that as the generation ages up, they will become obsolete, and sites like Vice and BuzzFeed are “the changing of the guard.” (The IndependentThe Drum)

Posting calories counts on menus isn’t necessarily making consumers choose healthier options, but a new study has found that if told what they would have to do to burn off those calories, teens are less likely to buy higher calorie or sugary drinks. When signs were posted in stores telling buyers things like, “Did you know that working off a bottle of soda or fruit juice takes about 5 miles of walking,” 40% of 12-18-year-olds who saw them said they changed their drink choice as a result. Even after the signs were removed these teens continued to make healthier choices. (Washington Post)

Italian clothing label Brandy Melville has reportedly become “one of the fastest growing popular brands among American teens,” but the company is not interested in selling to everyone: they sell most items only in size small. Abercrombie & Fitch has famously lost ground with young consumers thanks to their similarly exclusionary practices, and some teens are expressing their dissatisfaction on Melville’s Instagram, where they are asking for sizes that “fit all.” (Tech Times)

Many Millennials don’t trust banks (or any other large institutions) but it could be that financial organizations are missing a big opportunity with the generation. Adweek’s recent study found that 18-24-year-olds are more likely than other consumers to say they would trust a financial institution more if they provided helpful, unbiased content. But only 20% of respondents felt that these institutions are currently posting interesting articles. (Adweek)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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