How Twitter Is Changing TV

When Twitter launched in 2006, many people—including the New York Times— didn’t even know how to describe the network. The concept of micro-blogging, or constant updating seemed like it could be a fad, and many wondered how long Twitter would last. Others thought that it was just a network for people who liked to tell everyone what they were eating and doing every second of the day. In the last seven years that has all changed, and Ypulse’s most recent research (fielded in November 2013) found that 47% of Millennials 14-29 use Twitter, with 22% of those reporting that they actively post and comment on the network. With Twitter rivaling Facebook in popularity with Millennials it has become a cultural force, changing the way that they get their newstell stories, and even mourn loss. But Twitter is also beginning to alter a place many never expected it to: the television landscape. Millennial’s definition of entertainment is a fluid one, and in the fractured entertainment world technologies are merging and affecting each other in surprising ways. Twitter, a platform not even a decade old, is changing the way we talk about, interact with, and watch TV. Here are three ways it’s happening:  

1. It made the water cooler virtual, and put it in hyper-drive: 

With more shows to watch than ever before thanks to streaming originals, the explosion of award-worthy cable players, and access to a seemingly endless amount of previously aired shows, not everyone is watching the same thing at the same time. Discussing the latest plot twists of your communal favorite shows isn’t necessarily a workplace pastime in this new environment, but thanks to Twitter (and other social media) the water cooler lives on, online. The circle discussing television events might not know one another, but they are…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Already-made costumes usually don't look all that good and are overpriced. Another MAJOR issue is what do I do with that wholly bought costume [after Halloween]? I don't want to store a Hobbit costume all year, or throw it away.” –Male, 27, CA

Kids might still have Frozen fever (bets on how many Elsas we’ll see this Halloween?) but Disney is ready to build buzz for their next princess movie. This week the first artwork for Moana, the story of a Polynesian princess sailing the Pacific, was released, along with news that the film will be out in 2016. Moana will be the fifth non-white Disney princess, which our Instant Poll results today show should align with viewers’ wishes. (Vulture)

High-end designers continue to make children’s clothing to outfit the best dressed generation, and fashion for the pre-teen set is looking more sophisticated than ever: GapKids’ collaboration with kate spade new york and Jake Spade is hitting stores for just two weeks on October 30th, featuring kid versions of some of the labels’ bright and colorful signature pieces. While Gap’s campaign telling adults to “dress normal”missed the mark—and isn’t doing any favors for their sales—we suspect this more whimsical pint sized capsule collection will have parents lining up. (Nitrolicious

How big has The Walking Dead gotten? The post-zompocalyptic gore-fest is so popular that ratings for its first two episodes beat out Sunday Night Football among “the demo that really matters,” viewers 18-49-years-old. Dead’s victory over football could be because this audience thought the games airing weren’t interesting. But if the ratings trend continues, it could be potential evidence that football is losing Millennial fans. (UproxxDeadline)

For teens today, fights in the hallway can lead to much worse than getting detention; students are actually being arrested for misbehavior in schools. Even smaller disciplinary issues like chewing gum, wearing too much perfume, or in one case eating another student’s chicken nuggets, can result in misdemeanor charges. The increased presence of police on campuses, and rise in teachers reporting misbehavior to local authorities, “has turned traditional school discipline…into something that looks more like the adult criminal-justice system.” (WSJ)

Millennial populations in small towns and rural areas might be “ticking slightly upward,” but that growth is no match for the continued trend of urbanization that the generation is spurring. Millennials are also moving en masse to the “fancier suburbs” of big cities, and reportedly Arlington, VA has seen an 82% growth in members of the generation from 2007 to 2013. Small towns feel limiting to these young consumers, who are still flocking to more bustling areas despite the fact that they are more expensive. (NPR)

Our Infographic Snapshots are data visualizations that take our proprietary bi-weekly survey stats and synthesize them to tell a story about this generation’s behaviors and views. From political stances to social media use to spending, we illustrate how many, how much, and how often. These helpful infographics are available to our Gold and Silver subscribers. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies