HBO’s ‘Girls’ — Why We Have A Love/Hate Relationship With The Show

If you haven’t heard about HBO’s new show, “Girls,” directed by and starring Lena Dunham, you’ve probably been living under a rock for the past few weeks. It’s been years since we’ve seen so much virtual ink spilled overa television show, particularly one targeting women.

Wading among the “I LOVE this show” and “I have SO MANY problems with this show” reviews, we find ourselves somewhere in the middle. At times, it’s scary how much the show manages to reflect our lives (have they bugged our apartments?), but then minutes later has us saying, “Really?! No one’s that clueless!”

Ultimately what we’ve realized is that there’s such a reaction to this show because there’s nothing like it on TV, no other show that depicts relatable 20-something women. There are plenty of shows that offer dramatic fantasy and escapism — the networks have you covered when it comes to vampires and rich kids — but not so many that try to show regular women, with all of their problems and flaws, in their day-to-day lives.

But that is part of the difficulty with “Girls.” The show aims for realism, which can be a little uncomfortable for the viewer who either ends up reliving difficult memories — like the time they said the wrong thing in an interview or the myriad bad decisions they’ve made in relationships — or is pained watching characters make one poor choice after another. Maybe the reason there are so few shows that focus on 20-somethings is because growing up and figuring oneself out is such a messy process, full of frustration and mistakes that we’d rather forget than relive now that we’ve learned our lessons.

On the other hand, those same everyday banalities are what make “Girls” endearing — the show also lets us relive dancing around the room with friends blasting our favorite song and all those…

 
 
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Quote of the Day: “I unplugged from Facebook and it was one of the best decisions I have ever made. It is such a time suck. I have other online sites that I can browse to relieve stress or take a break from work without having to see what some random kid in high school is eating for breakfast.” —Female, 23, PA

Last summer we noted Motorola’s vision of tattoos as password and identity authentication in our spotlight on the future of passwords, and now the first iteration has hit the market. Motorola teamed up with VivaLnk to create temporary tattoos—circuits wrapped in adhesive—that can unlock the Motorola X phone with a simple scan. Though the wearability is impressive, lasting up to five days on skin even through exercise or being submerged in water, remember that wearable tech must be beautiful, and the copper swirled fingerprint has ended up “looking a bit like a mole.” (TechCrunch)

Reebok and…bacon? Though health and fitness might not be synonymous with salted meat, Reebok is celebrating its athletes in the 2014 Reebok Crossfit Games with a Paleo diet-friendly treat. Targeting the “tastebuds of the Crossfit community,” Reebok’s pork product is free of nitrates, preservatives, MSG, and sweeteners, and will be delivered to attendees in boxes or via a branded food truck. Audience members can follow the truck on social media with the hashtag #reebokbacon to catch prizes and special bacon menu items rolled out throughout the games. (Creativity OnlineFast Co. Create)

Having grown up in the age of internet piracy and file sharing, many Millennials treat music and photo copyrights as flexible, downloading and swiping various content to share on social media. But using copyrighted music in videos shared with over 6.7 million fans has caused trouble for Michelle Phan, the makeup tutorial YouTube star who is now being sued by Ultra Records. Ultra owns rights to music from a slew of EDM artists that Phan has used in her tutorials, but some artists are tweeting out in support of her and challenging copyright laws to modernize. (Adweek)

Campbell's hit a peak in popularity with the Boomer generation, but instead of reviving the soup brand for Millennials in their 20s and 30s, Campbell's is looking to create an entirely new snack line for the kids of Millennial parents. The company will expand its Bolthouse Farms brand into Bolthouse Kids and tap into the tremendous growth of fresh-packaged snacks made for the on-the-go lifestyle of Millennial moms. Fruits, veggies, ready-made smoothies, and even Greek yogurt are in the works for hungry Plurals. (WSJ)

We identified Next Level Fandoms and Pre-Dev Engagement as two major Millennial trends in our Q3 2013 Quarterly Report, and Hasbro has joined these forces together for its SuperFanArt project. Dedicated fans can design and buy 3D printed figurines inspired by their favorite Hasbro brands, the first being My Little Pony. Encouraging the “mini-creator mindset” opens the door for pre-dev engagement and could create excitement around new Hasbro products and custom toys. (Kidscreen)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. Your search can begin and end with us. (Ypulse)

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