HBO’s ‘Girls’ — Why We Have A Love/Hate Relationship With The Show

If you haven’t heard about HBO’s new show, “Girls,” directed by and starring Lena Dunham, you’ve probably been living under a rock for the past few weeks. It’s been years since we’ve seen so much virtual ink spilled overa television show, particularly one targeting women.

Wading among the “I LOVE this show” and “I have SO MANY problems with this show” reviews, we find ourselves somewhere in the middle. At times, it’s scary how much the show manages to reflect our lives (have they bugged our apartments?), but then minutes later has us saying, “Really?! No one’s that clueless!”

Ultimately what we’ve realized is that there’s such a reaction to this show because there’s nothing like it on TV, no other show that depicts relatable 20-something women. There are plenty of shows that offer dramatic fantasy and escapism — the networks have you covered when it comes to vampires and rich kids — but not so many that try to show regular women, with all of their problems and flaws, in their day-to-day lives.

But that is part of the difficulty with “Girls.” The show aims for realism, which can be a little uncomfortable for the viewer who either ends up reliving difficult memories — like the time they said the wrong thing in an interview or the myriad bad decisions they’ve made in relationships — or is pained watching characters make one poor choice after another. Maybe the reason there are so few shows that focus on 20-somethings is because growing up and figuring oneself out is such a messy process, full of frustration and mistakes that we’d rather forget than relive now that we’ve learned our lessons.

On the other hand, those same everyday banalities are what make “Girls” endearing — the show also lets us relive dancing around the room with friends blasting our favorite song and all those…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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