Happy April Fool’s Day: Recap Of The Web’s Best Jokes & Pranks

If you open up most calendars, you’re not likely to find April 1st listed as an official holiday, but that doesn’t stop most of the western world from celebrating it in one way or another. Though the true origins of the day remain unclear, what IS clear is that cultures throughout history have again and again marked days for hilarity and celebration. Ours is no different!

Though traditionally confined to school classrooms and workplaces, over the past few years Internet culture has taken quite the liking to April Fool’s Day pranks. Often featuring bogus products or outrageous claims, companies and services on the Internet have taken to April Fool’s Day almost as much as they have to Super Bowl commercials.

While you were out pulling pranks with your friends, here are some April Fool’s Day videos you may have missed:

Conan O’Brien Buys Mashable
One of my favorite news sites for startups and social media, Mashable, has been reportedly taken over by Conan O’Brien. Watch the video for his explanations as to why, and be sure to visit Mashable.com soon to check out their “new look.”

Car “Mood Paint” Color
French car company Peugeot shows off their new “Mood Paint” on their latest RCZ. The paint changes with the mood of the driver!

TERII Car Anti-theft
Honda is demonstrating their latest talking gadgetry with this  vehicle theft-deterrent system, featuring “biometric recognition and negotiating tactics to protect against vehicle theft.”

Google Maps 8-bit for NES
Google may take cake this year creating more than seven April 1st product announcements, but this one is easily my favorite. Watch the video, then visit maps.google.com to try it for yourself!

Other 2012 Pranks:
YouTube DVD Collection
Kodak Print Your Own Kittens
Assassin’s Creed for Kinect
Skype For String

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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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