Happy April Fool’s Day: Recap Of The Web’s Best Jokes & Pranks

If you open up most calendars, you’re not likely to find April 1st listed as an official holiday, but that doesn’t stop most of the western world from celebrating it in one way or another. Though the true origins of the day remain unclear, what IS clear is that cultures throughout history have again and again marked days for hilarity and celebration. Ours is no different!

Though traditionally confined to school classrooms and workplaces, over the past few years Internet culture has taken quite the liking to April Fool’s Day pranks. Often featuring bogus products or outrageous claims, companies and services on the Internet have taken to April Fool’s Day almost as much as they have to Super Bowl commercials.

While you were out pulling pranks with your friends, here are some April Fool’s Day videos you may have missed:

Conan O’Brien Buys Mashable
One of my favorite news sites for startups and social media, Mashable, has been reportedly taken over by Conan O’Brien. Watch the video for his explanations as to why, and be sure to visit Mashable.com soon to check out their “new look.”

Car “Mood Paint” Color
French car company Peugeot shows off their new “Mood Paint” on their latest RCZ. The paint changes with the mood of the driver!

TERII Car Anti-theft
Honda is demonstrating their latest talking gadgetry with this  vehicle theft-deterrent system, featuring “biometric recognition and negotiating tactics to protect against vehicle theft.”

Google Maps 8-bit for NES
Google may take cake this year creating more than seven April 1st product announcements, but this one is easily my favorite. Watch the video, then visit maps.google.com to try it for yourself!

Other 2012 Pranks:
YouTube DVD Collection
Kodak Print Your Own Kittens
Assassin’s Creed for Kinect
Skype For String

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Millennial News Feed

Quote of the Day: “I use cloth diapers, and a lot of my coworkers don't quite understand this. They aren't condescending, per say, but I do think that they judge my less mainstream parenting style. Also, several of my online mommy Facebook groups can be VERY judgy.” –Female, 26, IL

Last spring Gap made headlines by voluntarily raising the company’s minimum wage to $10 an hour and let loose the viral hashtag #LetsDoMore, which has seen 90 million social media impressions to date. The fashion brand has continued to develop its ethical stance via powerful posts on Twitter, Facebook, and Instagram, recently supporting the U.N.’s #HeForShe movement and using social media as an outlet to promote women’s equality in the workplace. Though their “Dress Normal” clothing campaign may be missing the mark, their social media strategy speaks to young women in a way that they can support. (Forbes)

International news outlet Al Jazeera has introduced “Pirate Fishing,” an interactive game that lets players act as journalists investigating an illegal fishing trade. As Millennials shift their focus from traditional news sources, the game intends to bring readers “deeper into the story” for a more immersive experience. Other media outlets are seeing similar value in creating interactive story telling through gaming: BuzzFeed is currently putting together a team dedicated towards game development. (Digiday

The U.S. Navy is looking to mentorship as a way to adapt its highly regimented training routine to fit Millennial work expectations. While Millennials may not want to be friends with their superiors, they want to feel respected and receive constructive feedback, so Gen X commanders have started mirroring parent relationships with students as a way to connect and instill a sense of family values. (Businessweek)

Twilight author Stephanie Meyer and Lionsgate have announced a new project in the works titled “The Storytellers—New Creative Voices of The Twilight Saga”. The series calls for female directors to create short films based on Twilight characters, with the top five being chosen by a panel of talented females that includes Octavia Spencer and Julie Bowen. The final products will be screened on Facebook, hoping to attract new audiences with a social-media-first push. (Vulture)

Moms began ruling social media with the surge in mommy bloggers and online communities, but a recent poll of the demographic shows that social media overload may just be #TMI (too much information). 60% of new moms are considering unplugging completely from social media, and feel pressure to appear to have a perfect life online. When asked to name their turnoffs, Millennial moms named sharing too much and too often, along with too much marketing content on their feeds. (Mediabistro)

Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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