Growing Up In A Fast Food Nation

mcpretendingIn the latest Ypulse Monitor and Ypulse Report (see full summaries in our Research Roundup) we saw the enduring pull of young, hungry students to fast food joints, specifically those of the burger variety. Cheap, reliable and probably just off campus,  our research found nearly all (nine-out-of-10) college students and teens had gone to restaurants like McDonald’s, Burger King, or Wendy’s in the past month, at a frequency of about four times a month/once a week. McDonald’s also came up as the #1 option for lunch, dinner, snacking (and increasingly even coffee!) spot for both demos. For all of the reasons stated above (price, reliability location), this trend isn’t a surprising one, but with rates of childhood and teen obesity staying at epidemic levels especially among low-income youth, it does raise some health concerns.

While “Happy Meals” and the like have undergone a healthful makeover as of late (apple “fries” instead of fries, milk instead of soda, etc.) for tweens/concerned parents, and older consumers are targeted with the contradiction in terms that is the “fast food diet,” teens and young adults get lost somewhere in between, lured instead by what’s tasty and cheap, i.e. the dollar menu-type items. While two out of three teens and college students reported going to the potentially healthier, sandwich shop chains like Subway or Quizno’s over the same period of time, the wide range of choices available still include poor picks like Quizno’s Tuna Melt, rated the number one unhealthiest sandwich of 2009. I also recalled a negative responses to the price difference of sandwich shops at the youth-hosted forum on childhood obesity I attended back in September and the “no duh” look students gave when considering the choice between a “$5 Footlong” and the wide variety of cheaper…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies