Ypulse Essentials: Gap's Promotion With GetGlue And EW, Comment On COPPA Changes, Teens As Influencers

Fall TV Fan BadgeGap becomes the first retailer to offer promotions via a partnership with Entertainment Weekly and GetGlue, a social media site for TV viewers. Viewers who check in to Entertainment Weekly-recommended shows will unlock “Fall TV Fan” badges; unlocking four badges also unlocks a 40% discount on an item from Gap’s new fall line. In other TV news, “The Secret Circle” premieres on The CW tonight and we can’t help but agree with Ad Age that the show feels as if it were “focus-grouped into existence.” Do you think it will win over the 8-15 girl demo?) (Scribbal)

- The FTC has released the complete list of changes it is proposing to COPPA (regarding collecting information from children under age 13 online, and now is your chance to tell the FTC what you think of its proposal by submitting your comments to the Commission. The intended changes come in five areas: definitions, including the definitions of “personal information” and “collection,” parental notice, parental consent mechanisms, confidentiality and security of children’s personal information, and the role of self-regulatory “safe harbor” programs)

It used to be that kids and teens looked to their peers a few years older to learn what was cool (but now teens are in the role of influencer with those older and younger thanks to the Internet and social media) (MediaPost)

- We were intrigued by the trailer for (dis)connected (an MTV movie about students’ online lives and how the digital world affects relationships. The movie was inspired by the true story of Abraham Biggs who broadcast his own suicide online as he was egged on by a digital crowd. As part of MTV’s inspiring and award-winning A Thin Line campaign against cyberbullying, the movie premieres October 10, followed by an MTV News special hosted by SuChin Pak with Dan Savage and “Jersey Shore”‘s Vinny Guadagnino) (MTV)

- Toys are the first examples of art kids experience (and youngsters aren’t afraid to be critics. As one of the founders of Spin Master puts it, “With kids, if it’s good, it’s good,” meaning kids won’t hide their opinions to spare anyone’s feelings. He also explains how the company keeps toy brands fresh for kids who desire constant innovation) (Toronto Star)

- Kid TV Networks are expanding into social media (to reach a wider audience. They’re able to engage in two-way conversation with fans — some of whom are children even though children under age 13 aren’t legally allowed on social media sites. After all, kids want to talk about their favorite shows, just like adults, but the key to acting responsibly is for brands to maintain their kid-friendly editorial voice in the process) (Kidscreen)

- In a product extension we never saw coming (Condé Nast is establishing a School of Fashion & Design in the UK. We find it a little difficult to take a school offering courses like “British Vogue Fashion Foundation” and “House & Garden Interior Design” seriously, but do you think it’ll win over students entering college?) (WWD)

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