Fresh Food On-Demand

Farm-to-table is a phrase so ubiquitous among restaurants and eateries nowadays that it’s difficult for Millennial diners to decipher who is fully committed to fresh and local produce, and who is misusing the label. Products stamped as organic also have their drawbacks, sometimes not as healthy as expected and costing more than the average grocery shopper wants to spend at the checkout line. We asked in August 2013 what labels would make them more inclined to buy a product, and more than half would be influenced by local and all-natural call-outs compared to those labeled as organic.
 
The local and all-natural movement for food is evolving into the promise of freshness. Consumers are seeking out services that shrink the literal distance between farms and their own tables, focusing on seasonal offerings from local farmers as opposed to the big business of year-round, on-demand groceries funded by big agriculture. We’ve seen box subscription services like Blue Apron and Plated take off, founded on the principles of fresh food delivery and at-home meal preparation. New iterations on the fresh food experience are appealing to the Millennial palate by adding ingredients of sustainability, storytelling, and charity into the mix while keeping healthy options affordable. Here are three standouts attempting to bring farm-products and reliably healthy fare into Millennials’ homes, and to give them freshness on demand:
 
1. FreshRealm
Cross-country fresh food delivery has been a thing of dreams—until now. FreshRealm’s patent-pending food delivery system can make it happen with a container known as the Vessel, a refrigerated box that can house produce straight from the farm and be shipped anywhere within two days using the United States Postal Service. According to the company, 40% of all…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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