Fresh Food On-Demand

Farm-to-table is a phrase so ubiquitous among restaurants and eateries nowadays that it’s difficult for Millennial diners to decipher who is fully committed to fresh and local produce, and who is misusing the label. Products stamped as organic also have their drawbacks, sometimes not as healthy as expected and costing more than the average grocery shopper wants to spend at the checkout line. We asked in August 2013 what labels would make them more inclined to buy a product, and more than half would be influenced by local and all-natural call-outs compared to those labeled as organic.
 
The local and all-natural movement for food is evolving into the promise of freshness. Consumers are seeking out services that shrink the literal distance between farms and their own tables, focusing on seasonal offerings from local farmers as opposed to the big business of year-round, on-demand groceries funded by big agriculture. We’ve seen box subscription services like Blue Apron and Plated take off, founded on the principles of fresh food delivery and at-home meal preparation. New iterations on the fresh food experience are appealing to the Millennial palate by adding ingredients of sustainability, storytelling, and charity into the mix while keeping healthy options affordable. Here are three standouts attempting to bring farm-products and reliably healthy fare into Millennials’ homes, and to give them freshness on demand:
 
1. FreshRealm
Cross-country fresh food delivery has been a thing of dreams—until now. FreshRealm’s patent-pending food delivery system can make it happen with a container known as the Vessel, a refrigerated box that can house produce straight from the farm and be shipped anywhere within two days using the United States Postal Service. According to the company, 40% of all…

 
 
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Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

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