Flash Robs: Teens Organize Negative Actions On Social Media

Today’s post comes from Ypulse’s Research Intern Phil Savarese.

Flash Robs: Teens Organize Negative Actions On Social Media

Millennials always want to be a part of something much bigger than themselves and the popularity of flash mobs is evidence to that. Social media makes it easier to orchestrate large events out of thin air and being part of a large group takes away the fear of being self-conscious to cut loose. A recent Lifeline quote stated: “Flash mobs are a big trend because it's easier to be crazy in a large group with a small amount of anonymity.” (Female, 25, FL).

But with the popularity and mass appeal of flash mobs, a sub-culture has emerged. Flash robs are a mischievous and dangerous type of flash mob, where participants (usually teens) gather at retail stores among other places and rush inside. Once there, they proceed to grab as much as they can and leave as quickly as possible. In and out.

Over the past few years, flash robs have become more common. Store owners are worried for the safety of both their customers and their stores profits. CBS New York reported on a wave of flash robs that have targeted various newsstands and convenience stores. One shop owner has been targeted a total seven times. In recent attacks, an employee was struck with a bottle and hospitalized while another left a customer with a broken arm. 

In 2011, the robberies got the attention of Washington state legislators. The Wall Street Journal reported that Senator Mike Carroll proposed a law that will classify a flash rob as organized retail theft (a felony) if nine or more individuals planned the crime using electronic messages and collectively steal $250 (previously $750) or more. Other legislators are worried that the decrease in the minimum amount stolen will cause the…

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

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The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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