Five Things to Know in Music/TV/Movies Now


1. Frozen is still very hot.
In case you missed it, Disney’s Frozen is more than a movie, it has already become a major Disney franchise and is currently having a big cultural moment. As of today, Frozen has earned over $669 million in the box office globally, making it the second highest grossing Disney Animated film of all time, after The Lion King. Meanwhile, the soundtrack has reached No.1 on the Billboard 200, and the ballad “Let It Go”—the pop version of which is sung by Demi Lovato—is reportedly resonating with tweens in a big way. It has already been announced that the film will be turned into a Disney Broadway musical, news that Billboard calls, ”yet another sign that Disney is no longer in the shadow of animation rival Pixar,” so be prepared for Frozen to stay in the spotlight and continue to be a part of the tween, young Millennial, and Plural world for some time. 

2. Girls is on YouTube
HBO is bucking their long-standing trend of keeping their content to themselves and posting the first episodes of Girls season 3 on YouTube for all to see, just 12 hours after their original broadcast. Telling Mashable that, “For us, this is an increasingly challenging demographic to reach with traditional means,” the network is experimenting with social media to reach out to younger viewers. The show has also been given a Snapchat account, which sends out images that act as inside jokes to fans, behind the scenes info, and sneak peaks of episodes. Those fleeting snaps are also being turned into GIFs to be shared on other networks whose missives have longer staying power. 

3. Music fests could be deflating.
In the last decade the music festival industry has exploded, as small festivals have condensed into fewer mega-fests like Coachella, and festivals have become not just major business,…

 
 
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Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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