Confessions of a Millennial Guy: Why Football is Losing Fans Like Me

Today, we’re continuing our Confessions of a Millennial Guy series with a post from an anonymous Millennial male giving us a glimpse at the changing attitudes towards professional sports, and why some Millennials are losing faith in the NFL and starting to migrate towards soccer as their preferred sports entertainment. 


 A curious feeling arises when a friend texts me mid-football Sunday and makes some remark about “the game”—almost a feeling of bored embarrassment. I don’t have the heart to tell my friend, I really don’t care about the NFL anymore. Like falling out of love, it is hard, but it is happening to many of my friends, for a myriad of reasons.

The predictions of the National Football League’s demise due to the growing and deepening issues surrounding the risk of concussion related injuries have been well-documented. In-depth reports have highlighted the NFL’s complicit role in allowing these risks to be ignored or even covered up, as well as showing the personal impacts of CTE related deaths and mental illness. In the wake of all this, for myself and many like me the NFL has started to resemble the political system that so many of us distrust: continually insisting they have the interests of the people in mind while clearly manipulating our passion for their own financial benefit. For the last few years, the NFL has been evolving and instituting rule changes that are manipulative and only have the bottom line in mind, trying to make us believe they have the players’ and fans’ greater interest at heart when they are in fact only restructuring the game to make more money. Rule changes like the kickoff rule change—changing the kickoffs so there are fewer violent hits—use our desire to protect players from damaging concussions and destroyed knees as a reason to make…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “The best part about driving is the control of when, how, and where you go. The worst part is that there is a lot of responsibility in your hands, especially if you are with your family.” -Female, 32, TX

We’ve told you before that Millennials are turning to new tools that let them harness their own data for their own personal benefit and enjoyment. The new app Pplkpr (pronounced “people keeper”) does just that, using a combination of tracked body metrics and self-reporting to determine which friends make users happy, and which have a negative impact on them. Using a Bluetooth heart rate monitor, the app measures physical response while one is hanging out with friends, learning over time which friends create anxiety, boredom, excitement, and concluding whether or not a friend is toxic. The app’s creators say Pplkpr was created partly as a criticism for the decisions we allow data to make for us, but there is clearly some interest around the idea. (Huffington PostMashable)

Gaming is becoming more and more mobile as major consoles “unplug” from TV. Microsoft has announced that Xbox One players can enjoy gameplay on any Widows 10 device, including tablets and PCs. The announcement “completes the trifecta” of consoles that have taken steps to include off-TV play. Yes, TV screens are biggest, but TV's communal nature is not necessarily appealing to gamers when many games are solitary pursuits. “We’re gravitating towards the personal” and TVs immobility can make it less convenient—in both gaming and entertainment streaming. (Wired

Meet Elena, Disney’s first ever Latina princess. Elena will have her own show on Disney Junior set to air in 2016, and is inspired by "diverse Latin cultures and folklore." Disney announced that a Latina heroine was in the works after some confusion and criticism arose over the ethnicity of the (now extremely popular) character Sofia the First. Though Elena’s premiere is some time off, it is clear that many communities are happy to see Disney embracing diversity in their characters and shows. (BuzzFeed)

YouTube celebrities are getting more than deals for their own web series, TV shows, and movies: the trend of YouTube authors is growing. Although some have questioned the vloggers’ capabilities as writers, recent books published by YouTube stars have seen unexpected successes. Grace’s Heibig’s Grace’s Guide: The Art of Pretending to be a Grown-Upeven became a New York Times bestseller. It was just announced that four top YouTubers will even host their own session at BookCon, the largest literary event for authors, publishers, and readers. Justine Ezarik, Shane Dawson, Connor Franta and Joey Graceffa will speak about their new literary efforts with Keywords Press, an Atria Books imprint specially created for online video stars and their fans. (StreamDaily)

Reebok is leaving out celebrity athletes and making everyday young fitness enthusiasts the stars of their new marketing campaign, “Become More Human,” which focuses on the “new brand of athlete.” The first spot features footage of normal people pushing themselves physically, and includes shots of extreme races that Millennials have embraced. The campaign goes beyond commercials with a #BreakYourSelfie Instagram initiative and the “Be More Human Experience,” an interactive website that helps users to compare their physical traits against other members. (The Drum)

Infographics make even complex data easy to understand and quick to digest. Our Gold and Silver subscribers are given access to our regularly published informative Infographic Snapshots: data visualizations that take our proprietary bi-weekly survey stats and synthesize them to tell a story about this generation’s behaviors and views. From political stances to social media use to spending, we illustrate how many, how much, and how often, making sure you know exactly where your Millennial target audience stands.
(Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies