Confessions of a Millennial Guy: Why Football is Losing Fans Like Me

Today, we’re continuing our Confessions of a Millennial Guy series with a post from an anonymous Millennial male giving us a glimpse at the changing attitudes towards professional sports, and why some Millennials are losing faith in the NFL and starting to migrate towards soccer as their preferred sports entertainment. 


 A curious feeling arises when a friend texts me mid-football Sunday and makes some remark about “the game”—almost a feeling of bored embarrassment. I don’t have the heart to tell my friend, I really don’t care about the NFL anymore. Like falling out of love, it is hard, but it is happening to many of my friends, for a myriad of reasons.

The predictions of the National Football League’s demise due to the growing and deepening issues surrounding the risk of concussion related injuries have been well-documented. In-depth reports have highlighted the NFL’s complicit role in allowing these risks to be ignored or even covered up, as well as showing the personal impacts of CTE related deaths and mental illness. In the wake of all this, for myself and many like me the NFL has started to resemble the political system that so many of us distrust: continually insisting they have the interests of the people in mind while clearly manipulating our passion for their own financial benefit. For the last few years, the NFL has been evolving and instituting rule changes that are manipulative and only have the bottom line in mind, trying to make us believe they have the players’ and fans’ greater interest at heart when they are in fact only restructuring the game to make more money. Rule changes like the kickoff rule change—changing the kickoffs so there are fewer violent hits—use our desire to protect players from damaging concussions and destroyed knees as a reason to make…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

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