Community Service Matters On College Applications

When it comes to teens and philanthropy, one of the biggest challenges is knowing how to get them involved.  There are so many different causes, foundations. and charities out there and teens only have so much free time - when I was in high school, I never knew quite how to go about volunteering and felt like a few weekends here and there wouldn’t amount to anything.

DoSomething.org wants to change that notion by showing teens that they have the power to make a difference.  According to their “About Us,” the goal is to “inspire, support and celebrate a generation of doers: people who see the need to do something, believe in their ability to get it done, and then take action.” They go on to list five guidelines to live by, which essentially emphasizes the value of teens (1. Believe in teenagers; 2. Trust teenagers; 3. Celebrate teens; and so on).

They recently surveyed 25 of the top 50 universities in the United States to determine what impact community service has on college admissions. Today, DoSomething.org released the results of the 22-question Community Service and College Admissions survey. Here’s a brief look at what they found:

1. Passion and consistency valued most. When asked, “Which would you value more: four years volunteering at a local community center or one month helping orphans in Somalia?” 100% surveyed chose four years at a community shelter.

2. Time spent worth more than money raised. When asked, “Which would you value more: raising $100,000 for the homeless or spending a summer working at a homeless shelter?” 68% surveyed valued time spent over money raised.

3. Community Service Ranks Fourth Amongst Valued Criteria. When asked to rank GPA, SATs, legacy, reference letters, extra curricular activities, and community service, 37.5% surveyed ranked…

 
 
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Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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