Community Service Matters On College Applications

When it comes to teens and philanthropy, one of the biggest challenges is knowing how to get them involved.  There are so many different causes, foundations. and charities out there and teens only have so much free time - when I was in high school, I never knew quite how to go about volunteering and felt like a few weekends here and there wouldn’t amount to anything.

DoSomething.org wants to change that notion by showing teens that they have the power to make a difference.  According to their “About Us,” the goal is to “inspire, support and celebrate a generation of doers: people who see the need to do something, believe in their ability to get it done, and then take action.” They go on to list five guidelines to live by, which essentially emphasizes the value of teens (1. Believe in teenagers; 2. Trust teenagers; 3. Celebrate teens; and so on).

They recently surveyed 25 of the top 50 universities in the United States to determine what impact community service has on college admissions. Today, DoSomething.org released the results of the 22-question Community Service and College Admissions survey. Here’s a brief look at what they found:

1. Passion and consistency valued most. When asked, “Which would you value more: four years volunteering at a local community center or one month helping orphans in Somalia?” 100% surveyed chose four years at a community shelter.

2. Time spent worth more than money raised. When asked, “Which would you value more: raising $100,000 for the homeless or spending a summer working at a homeless shelter?” 68% surveyed valued time spent over money raised.

3. Community Service Ranks Fourth Amongst Valued Criteria. When asked to rank GPA, SATs, legacy, reference letters, extra curricular activities, and community service, 37.5% surveyed ranked…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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