Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

Today's post comes to us from Laura, a soon-to-be sophomore at NYU who has noticed a particular trend among her generation. They're using non-traditional media for communication. When text messaging, social media, and the rest isn't enough, they'll invent their own ways to connect, which is what happened when two law students on opposite ends of the country wanted a better way to keep in touch — so they turned to Tumblr and animated .gifs. Laura explains their story, which became a cultural phenomenon, below...

Communicating Via Tumblr And .gifs: The whatshouldwecallme Trend

The multitude of ways our generation communicates today has been a topic of fascination for years now in the wake of new technologies that range from texting to Skype chats. These methods are simple, direct, and great for keeping in touch with friends or family that could be located anywhere in the world. But for two best friends attending law schools on different coasts of the country, the available communication tools weren’t enough.

The law school ladies, who insist upon staying anonymous to the public, wanted to find a way to stay in touch and entertain each other throughout the day. They found that they could create their own funny, often self-deprecating private jokes or tidbits about their lives using captioned .gifs — short, soundless moving image clips from TV or movies. The captions, which they wrote themselves either before or after finding the appropriate .gif, truly makes the joke, since it puts the unrelated content of the image into the context of their point. For example, a .gif clip from the evening news of a culprit running away becomes the metaphor for “when my sister tries to leave the house wearing my clothes.”

The two got a laugh from these Tumblr exchanges, naming it

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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