Brands Flocking To Jake Sasseville…Wanna Meet Him?

Jake SassevilleAdAge.com’s Madison & Vine ran a story about how Ypulse College Mashup speaker Jake Sasseville has managed to attract big name sponsors like Ford, Dunkin’ Donuts and Overstock.com late yesterday afternoon. After speaking to Jake about moderating our college panel, I can assure you this will be not be your ordinary conference panel—he’s going to do it “his way,” which I’m hoping will make it funny, irreverent and LIVELY. Well worth staying until the end of the day Friday to watch him in action.

More from the Madison & Vine piece:

His advertisers sound convinced that Mr. Sasseville is on to something.

“He’s right there speaking to the 19- to 30-year-old and doing something that’s never been done,” Stormy Simon, senior VP-customer care and branding at Overstock.com, said of Mr. Sasseville’s off-the-cuff, show-within-a-show hodgepodge. “We thought if someone was going to pull it off, it would be Jake. Not a lot of people would have the energy and tenacity to pull off like Jake does.” seville for his “The Edge with Jake Sasseville” made sense for the automaker, allowing it to “connect with younger buyers in a way that goes beyond traditional advertising,” as well as giving it the “opportunity to partner with this dynamic individual and be a part of the show from the ground up.”

Meet Jake in person next Friday…there’s still time to register!

 

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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