Best Of 2012: Technology

As 2012 quickly comes to an end, we're looking back at what stood out across various industries this year. Today, Camilla, one our Youth Advisory Board members, discusses some of the biggest achievements in the tech space.

Best Of 2012: Technolgoy

This year, we’ve been met by some incredible novel pieces of technology, and stellar improvements on already-existent technology. Incidentally, we’ve also been advertised (often successfully) a fair number of less-than-impressive techie goodies, but we won’t talk about that today. For me, at any rate, the best of this year’s technology spans two separate realms of possibility: the maybe-if-I-save-up variety, and the completely unpurchaseable but nonetheless faint-worthy innovations. In these categories, I’ve picked out a couple highlights.

So, without further ado:

Your world: Roku Streaming Stick

RokuDoesn’t ring a bell? That’s because this is the present you want, but didn’t even know how much you wanted it (but, now you know, you’re going to pretend you’ve always wanted one). Basically, it looks like a USB stick you plug into your TV. Unlike a USB stick though, this tiny object provides you with extensive access to online streaming episodes on Netflix and likeminded sites — and it’s (relatively) affordable. “Stream to your heart’s content,” their website proclaims.3D printing

Out of this world: 3D printing.

Obviously, this is not a viable Christmas present, but that doesn’t mean it isn’t an ‘I always WISHED this existed’ sort of dream. It’s exactly what it sounds like: you print in three dimension. It's of incredible use to architects, and apparently also in constructing dental crowns. For those of you who don’t build buildings or teeth, the options seem limitless now but after a week of printing origami-like designs, I’m not sure this gift…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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