Best Of 2012: Fashion

To conclude our Year in Review coverage, Youth Advisory Board member Emily Smucker looks back at the top fashion of 2012. Many of the trends we saw this past year are modern updates of past styles and like Emily, we hope many of these fashion trends are still in style in 2013!

Best of 2012: Fashon

Fashions come and go, and the things that get us excited this year may have us laughing in twenty five years. However, we had some stellar fashions in 2012. This is a list of the best fashion trends of the year, trends which are so lovely that I predict that even if they fall out of fashion, you might as well keep the items in your closet because you can be sure they’ll come back in style someday.

Lace

Lace ClothingOf all the trends this year, lace is the one I can get behind 100%. In and of itself, lace is pretty, feminine, and delicate. However, lace can also be edgy when paired with the right things. But most of all, lace is a classic. It has been around for centuries. As such, many of the items we snatch up today can be worn for years and years without looking dated.

Color blocking

Everyone was color blocking this year, and I loved it. I love the creativity, the eye-popping colors, and the way it encourages people to pair things up which they normally wouldn’t pair up, expanding the options in their wardrobe. However, problems do arrive when people start color-blocking colors that look terrible together.

GlitterGlitter Clothes

A year and a half ago, I found a pair of glittery flip-flops at a thrift store, and loved them so much I desperately hoped glitter would come in style so I could stock up on more glittery items. What do you know, it did! This trend is obviously not for everyone, but those who can pull it off should definitely be stocking up. Too much glitter looks cheap, but having one article…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)

It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)

Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies