Best Of 2012: Apps

We're continuing to wrap up our 2012 Year in Review coverage with a look back at the top apps of the year. Below Ypulse Youth Advisory Board member Julia Tanenbaum shares the top apps, which were standouts in 2012.

Best Of 2012: Apps

Instagram

InstagramInstagram became huge this year and in case you didn't know, it's esssentially a social network for photos. Although it includes several filters, which can edit the look of photos to make them look vintage or artsy, the main draw is the ability to share your photos with the rest of the instagram community. You have a photo stream, which operates like a Tumblr dashboard, and updates with your friends’ newest photos. You can also follow anyone you want, but Facebook integration makes it easy to share memories and everyday moments with your friends.

Songify

Have you ever wanted to be a rock star but you can’t sing? Do you love autotune as much as Kanye West? Well then this app is for you! Songify lets anyone become a singer by turning your speech into a song. This app is extremely entertaining and could lead to the next autotuned viral hit.

FlipboardFlipboard

This app goes one step beyond other news apps and combines your news and social media into a “magazine”. After adding your social networks and news outlets, you can see anything from a BBC news story to your friend’s Facebook status update on the same page. The gorgeous and accessible interface, features like commenting, and being able to save stories for later make this app a great way to streamline your news.

Game Apps:

Whale Trail Frenzy

This T3 Award App of the Year nominated flying game was a surprise hit of the year. With its colorful and adorable graphics and time tested Tiny Wings style gameplay, it is easy to pick up and hard to put down for casual gamers and hardcore Halo…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies