Best Of 2012: Apps

We're continuing to wrap up our 2012 Year in Review coverage with a look back at the top apps of the year. Below Ypulse Youth Advisory Board member Julia Tanenbaum shares the top apps, which were standouts in 2012.

Best Of 2012: Apps

Instagram

InstagramInstagram became huge this year and in case you didn't know, it's esssentially a social network for photos. Although it includes several filters, which can edit the look of photos to make them look vintage or artsy, the main draw is the ability to share your photos with the rest of the instagram community. You have a photo stream, which operates like a Tumblr dashboard, and updates with your friends’ newest photos. You can also follow anyone you want, but Facebook integration makes it easy to share memories and everyday moments with your friends.

Songify

Have you ever wanted to be a rock star but you can’t sing? Do you love autotune as much as Kanye West? Well then this app is for you! Songify lets anyone become a singer by turning your speech into a song. This app is extremely entertaining and could lead to the next autotuned viral hit.

FlipboardFlipboard

This app goes one step beyond other news apps and combines your news and social media into a “magazine”. After adding your social networks and news outlets, you can see anything from a BBC news story to your friend’s Facebook status update on the same page. The gorgeous and accessible interface, features like commenting, and being able to save stories for later make this app a great way to streamline your news.

Game Apps:

Whale Trail Frenzy

This T3 Award App of the Year nominated flying game was a surprise hit of the year. With its colorful and adorable graphics and time tested Tiny Wings style gameplay, it is easy to pick up and hard to put down for casual gamers and hardcore Halo…

 
 
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Millennial News Feed

Quote of the Day: “When I want relationship advice I usually check out good relationship blogs or online articles.” –Female, 32, TN

E-cigarettes are becoming increasingly popular with teens, and one reason could be that it’s “ridiculously easy” for teens to get them. A new study asked minors to order e-cigarettes online from 98 different vendors, and 75 of those orders were successful. Of the 23 orders that failed, only five were due to age-verification issues, and in many cases if a website did not accept a minor’s age, teens were able to use their parents’ identities. Kids who have smoked e-cigs are reportedly twice as likely to say they intend to try regular cigarettes, so this ease of access could lead to a larger issue. (The Verge

Millennials are seeing food as the new status symbol and expecting everything on demand. Now a slew of startups areredefining food delivery to cater to their tastes. Gourmet food delivery service Munchery is a player in this trend, and has just expanded from San Francisco to New York City. Unlike services that deliver dishes from high-end eateries, Munchery provides a selection of over 300 pre-cooked meals prepared by Michelin-starred chefs, which are delivered cold and ready to be heated. There is a social good angle as well, as Munchery matches the cost of each order with a donation to City Harvest. (Forbes)

Young consumers have helped to make Scotch and whiskey cool again, and old-school brown spirits have become increasingly popular over the last decade. While the industry might have initially been ”perplexed” by the attention, it has seized the opportunity by targeting Millennial drinkers in new ways. The brand Balvenie is appealing to this new generation of Scotch drinkers by tapping Anthony Bourdain to host Raw Craft, a video series traveling around the country to showcase American craftsmanship. The Balvenie’s parent company has also released new brands, like Monkey Shoulder, that specifically target 20-somethings with lower prices and unpretentious branding. (Fast Company)

YouTube celebrities like PewDiePie’s Felix Kjellberg, Zoella, Alfie Deyes, and Jamal Edwards all made the list of the 500 most influential people in the country, and digital marketers could learn a few lessons from Generation YouTube. “Flawed is the new flawless,” thanks to digital celebs’ realness and transparency, and brands should embrace the authenticity of the medium. It’s also important to note that the stereotype of kids watching YouTube alone in their bedrooms is far from the truth: 90% of users are over 18-years-old, and 39% watch YouTube with their partner. (Marketing

Sonic is planning to play up their retro style drive-ins to appeal to young consumers' nostalgia, while also giving those drive-ins a technological makeover. Soon the fast food spots will feature touch-screen menus, which offer suggestions and internet access, along with the carhop service that has helped to set it apart from its competitors. The brand was slow to launch a digital and social presence, but is ramping up their efforts, including a series of digital only clips that show a significant departure from their traditional TV marketing. The opportunity for Sonic to attract younger consumers could be big, considering their customizable menu and unique experience-driven locations. (Digiday)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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