Author Spotlight: 'Going Bovine' By Libba Bray

Today’s Author Spotlight is on Libba Bray who joins us  on the blog tour for her latest novel Going Bovine. A world away from the Gemma Doyle trilogy, Libba introduces us to Cameron, a 16-year-old boy diagnosed with Creutzfeldt-Jakob Disease, aka Mad Cow Disease, and facing certain death. Or is he? A cure and a chance to save the world (long story) may just lie with a punk rock angel named Dulcie if he chooses to accept her mission and set out with his dwarf friend Gonzo. Then again. it all might just be a hallucination conjured up by his disease-riddled mind. Either way (no spoilers here) it’s a crazy, thoroughly enjoyable ride.

Going Bovine is out in book stores now, but we’re giving away a free copy to the first three commenters who share a memory from their teen years where humor helped you get through a difficult time.

going+bovineYpulse: How in the world did the idea for Going Bovine come to you?

Libba Bray: I know! Nutty, right? (pause)
Oh.
You want an answer. Crap. Well, it starts as most books do, with a random assortment of ideas, memories, questions, and too much coffee. Years ago, my mother told me about a man in our hometown who had contracted the human variant of mad cow disease. He saw hallucinations, one of which was a wall of flames that would pop up into his field of vision. I was horrified by that, horrified by the idea of going crazy, of never really knowing what was real or not. And then I thought, “Well, how do we ever really know what’s real or not?” As my son asked, “How do we know if we’re really living our lives or if this is somebody’s dream?” Great question. We don’t know. And that got me to thinking about the nature of existence and all the big questions: Why are we here? Where do we go next? What really matters? How do we assign meaning to our…

 
 
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Millennial News Feed

Quote of the Day: “I definitely prefer Apple over other tech brands. I like the compatibility and connection between the different devices including iPhone and laptop along with other users.” –Female, 25, IL

More than half of Millennials say they are single, and for them the hunt for love is increasingly mobile, and more niche. Binger is one dating app that wants to pair up young single homebodies and binge viewers. Rather than asking about broad interests, body details, or Facebook information, the startup would pair up users based on their Netflix viewing data, analyzing compatibility of what shows are watched, how often, when, and for how long. However, because of Netflix’s closed API, Binger can’t exist yet, so they’re running a social media petition using the hashtag #BeAloneTogether to show support for the idea. (PSFK)

Chegg, the country’s leading college textbook rental provider, is “pulling a Netflix” by handing over the majority of their print business; a major step in a plan to become a digital-only platform. The refocus on digital products goes beyond books. Based on the belief that everything students today want is online, Chegg plans to provide digital services like self-guided homework help, on-demand tutoring, college admissions research, and internship placement. Building a relationship with students is the goal, and several other platforms are making similar shifts. (Fast Company)

Millennials' “rebellious” fashion habits are taking a toll on traditionally successful retailers. Companies like Macy’s, Michael Kors, C .Wonder, and Abercrombie & Fitch face identity and financial crises as they’ve drastically lost their coolness factor and popularity over the past few years. The “atheleisure” trend, essentially wearing leisure or work out gear in places that previous generations would have dressed up, has potentially been a factor. Athletic retailers are thriving where “department and discount stores are struggling,” and the trend of being constantly casual is too comfortable to go away anytime soon. (Business Insider)

Millennials are becoming the new generation of parents, and there is a growing divide among parenting styles—perhaps most dramatically between helicopter and “free-range” parenting. Fear of abduction and abandonment has shaped hyper-protective parenting styles and shifted the collective expectation of what it means to be a “responsible, devoted parent.” Although crime has decreased in the past two decades, a recent poll found that 19% thought an unsupervised child in public might be abducted, and over 23% believed that more bad things happen today than when they were growing up. The pressure to be an ever-present parent is strong, with those who leave kids unattended facing legal ramifications and judgment. (Mashable)

To Millennials there’s no such thing as selling out, and more brands than ever are providing opportunities to give the next generation of artists a leg up, and increase their own cool cred in the process. Sour Patch Kids is doing just that with “Brooklyn Patch,“ a tricked-out artist crash pad that offers artists on tour somewhere fun and comfortable to stay for free. In exchange, when resident indie bands like Deer Tick upload digital content—tweets, YouTube videos, Instagram photos, Tumblr posts—during their stay, they use the hashtag #BrooklynPatch. The brand’s goal is reportedly for Sour Patch Kids to become “a part of conversations in culture.” (Vulture)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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