Are Gen Y Women Poised To Take Over Comedy?

Kaling and DeschanelThis Sunday, Rebel Wilson hosted the 21st MTV Movie Awards, becoming the first female host since 2007 when Jessica Alba took on the task.  During the course of the night, she also won “Best Breakthrough Performance” and “Best Musical Moment” awards for her role as Fat Amy in Pitch Perfect. With a slew of movie roles in the last three years, and rumors of a television show being built around her in her future, Wilson could very well serve as a symbol of a larger shift happening in comedy: the takeover of the Millennial female. 

Looking at the past generation, male Xer comedians like Adam Sandler and Will Farrell, who often were born out of the SNL family, would carry huge franchises and movies with huge fan followings. It seems that Gen Y is not following that pattern. Vulture is wondering where our next male comic superstars are, but they might just be looking at the wrong gender. Instead of male comic headliners, we have a rush of Millennial female helmed comedies like New Girl, Girls, 2 Broke Girls, and The Mindy Project taking over the airwaves. Many of the Gen Y female stars in these shows are also writers or producers of their content, setting the stage for Gen Y female comedians to become the major Hollywood power players of their generation.

A quick rundown of recent TV comedies provides evidence that Gen Y female comedy stars are currently building their empires in Hollywood. Polarizing comedian Whitney Cummings had three different shows on the air in 2012, co-creating and executive producing 2 Broke Girls on CBS, creating, exec-producing and starring in Whitney on NBC, and also starring in her own talk show on E!. 2 Broke Girls, of course, stars two more Gen Y female comic actresses. Meanwhile, Zooey Deschanel doesn’t just star in (hugely Millennial popular) show New Girl

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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