App Overload: The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

1. Back to the Future
The Internet of Things (IoT) has infiltrated domestic homes, turning egg cartons into sensory items and allowing objects to communicate with each other. While smart objects at home aim to make life easier, don’t miss IoT integration in the workplace, where it’s not just about things, but about empowering people. Technology will increase productivity by providing assistance for routine tasks and allowing meetings to happen whenever, wherever, and however, an idea that aligns with Millennials’ idea of a flexible work-life balance. 66% of Millennials are also open to wearable devices in the workplace. Good thing, because by 2025, 1 trillion devices are estimated to be connected worldwide.
 
2. Superheroines Catching Fire
Strong female comic book characters and superheroines are at the forefront of Millennial media, and we let you know how fans are speaking up to put Wonder Woman, Black Widow, and Hit Girl in starring roles. Though production power ultimately falls to movie execs, fans pay tribute with their wallets, so don’t miss media chatter that The Hunger Games’ second installment Catching Fire may beat the first film at the box office by a longshot. The film celebrates Katniss, the lead, for her tenacity, and has also inspired a surge in interest for archery, her signature skill.
 
3. Drinks Drop the Beat
We let you know that luxury is being turned on its side in favor adventure and authenticity when it comes to the tastes of drinking age Millennials, so don’t miss AR Mixer, an app being developed to infuse augmented reality with alcohol to make every drink a hit. Users can…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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