App Overload: The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

1. Back to the Future
The Internet of Things (IoT) has infiltrated domestic homes, turning egg cartons into sensory items and allowing objects to communicate with each other. While smart objects at home aim to make life easier, don’t miss IoT integration in the workplace, where it’s not just about things, but about empowering people. Technology will increase productivity by providing assistance for routine tasks and allowing meetings to happen whenever, wherever, and however, an idea that aligns with Millennials’ idea of a flexible work-life balance. 66% of Millennials are also open to wearable devices in the workplace. Good thing, because by 2025, 1 trillion devices are estimated to be connected worldwide.
 
2. Superheroines Catching Fire
Strong female comic book characters and superheroines are at the forefront of Millennial media, and we let you know how fans are speaking up to put Wonder Woman, Black Widow, and Hit Girl in starring roles. Though production power ultimately falls to movie execs, fans pay tribute with their wallets, so don’t miss media chatter that The Hunger Games’ second installment Catching Fire may beat the first film at the box office by a longshot. The film celebrates Katniss, the lead, for her tenacity, and has also inspired a surge in interest for archery, her signature skill.
 
3. Drinks Drop the Beat
We let you know that luxury is being turned on its side in favor adventure and authenticity when it comes to the tastes of drinking age Millennials, so don’t miss AR Mixer, an app being developed to infuse augmented reality with alcohol to make every drink a hit. Users can…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

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