A Themed Education: Q&A with The Bronx Academy of Letters

The state of public schools in the U.S. has become a public social cause, and a topic of great debate, in recent years. The school system shaping Millennials and post-Millennials has been called broken by some, but the solutions are less clear. Some champion charter schools as the future of the education system, others suggest banning private schools, and recently emphasizing early education by making it a part of the public system, has been held up as a possible solution.

The Urban Assembly Bronx Academy of Letters was founded in 2003 during the “small schools movement,” a period of time that larger public schools were being sized down into more manageable organizations with focused curriculums. According to the NYTimes, since 2002 NYC has closed or started a phase out of 63 public high schools, and opened 337 in their place—many of them small themed schools. Today, the movement is continued in a slightly different way, and recently some large schools have been reorganized to house several smaller themed schools all under one roof. Themed educations, schools that focus their curriculums on one particular topic, have been happening all over the country and are one of the educational forces influencing some of the next generation.

The Bronx Academy of Letters is celebrating its 10th birthday, and we were able to sit down with the school’s Executive Director Carrie Angoff and Board President Toni Bernstein, two of the Academy of Letters Advisory Board members, to hear about the obstacles that young and underprivileged Millennials and post-Millennials are facing, and how one school has been working to fix the problem over the last decade.

 

Tell us a little bit about the ethos of the school. How is it different?

Toni: At the time [it was founded], there were these giant, very…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies