A Match Made in Media: The Friday Don’t Miss List

We've rounded up what made it into Millennial newsfeeds this week, and why these trending topics matter to them. Don't miss it!

1. Twitter Teasers to Boost Cable Viewers
Twitter has undoubtedly changed TV viewing with a second-screen experience that heightens engagement and revamps marketing efforts, so don’t miss this week’s Twitter integration of Mob City, a TNT original series. The feed on @MobCityTNT unfolded the script in tweets and Vines and took followers up to a turning point in the show’s premiere episode, prompting them to tune in on Wednesday night for a cliffhanger reveal. Using Twitter as a pre-show teaser builds initial buzz among fans and prompts organic Twitter activity surrounding the show in the future.

2. Publish Like a Pro
It has never been easier for Millennials to string high quality visuals together to tell their story—on their mobile devices no less. These new apps turn Millennials into actors, directors, and editors, so why not magazine publishers? Don’t miss Readymag, “the simplest & most elegant web publishing tool.” The digital magazine creator makes it all too simple to create winning designs and share them with others, offering a new platform to turn blogs, photographs, and presentations into online publications.

3. The Mandela Generation
Yesterday’s Essentials revealed disillusionment among Millennials in the U.S. for Obamacare and for the president himself, but don’t miss the surge in political pride worldwide in remembering Nelson Mandela, the revolutionary leader who passed away yesterday. Mandela inspired true change, and specifically in South Africa, he created a new world for young Millennials, named the "Mandela Generation," who will be the first to grow up in South Africa’s democratic nation. Quotes from 12-13-year-olds show extreme…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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