A Match Made in Media: The Friday Don’t Miss List

We've rounded up what made it into Millennial newsfeeds this week, and why these trending topics matter to them. Don't miss it!

1. Twitter Teasers to Boost Cable Viewers
Twitter has undoubtedly changed TV viewing with a second-screen experience that heightens engagement and revamps marketing efforts, so don’t miss this week’s Twitter integration of Mob City, a TNT original series. The feed on @MobCityTNT unfolded the script in tweets and Vines and took followers up to a turning point in the show’s premiere episode, prompting them to tune in on Wednesday night for a cliffhanger reveal. Using Twitter as a pre-show teaser builds initial buzz among fans and prompts organic Twitter activity surrounding the show in the future.

2. Publish Like a Pro
It has never been easier for Millennials to string high quality visuals together to tell their story—on their mobile devices no less. These new apps turn Millennials into actors, directors, and editors, so why not magazine publishers? Don’t miss Readymag, “the simplest & most elegant web publishing tool.” The digital magazine creator makes it all too simple to create winning designs and share them with others, offering a new platform to turn blogs, photographs, and presentations into online publications.

3. The Mandela Generation
Yesterday’s Essentials revealed disillusionment among Millennials in the U.S. for Obamacare and for the president himself, but don’t miss the surge in political pride worldwide in remembering Nelson Mandela, the revolutionary leader who passed away yesterday. Mandela inspired true change, and specifically in South Africa, he created a new world for young Millennials, named the "Mandela Generation," who will be the first to grow up in South Africa’s democratic nation. Quotes from 12-13-year-olds show extreme…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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