A Different Side of Global Millennials: The Friday Don’t Miss List

This week we're following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.

1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
 
2.  A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
 
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can "bundle" their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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