A Different Side of Global Millennials: The Friday Don’t Miss List

This week we're following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.

1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
 
2.  A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
 
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can "bundle" their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to…

 
 
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Millennial News Feed

Quote of the Day: “I wish I could cut out filling out timesheets for work. It's ridiculous, it takes up an insane amount of time, and it is almost entirely irrelevant to my job, which is not hourly.” –Female, 29, PA

The App Store seems to be flooded with weight loss apps for adults, but what about kids? Since the obesity epidemic a continued concern for young consumers, it’s an area that is beginning to be explored, and Kurbo Health has created the first ever diet-focused app for 8-18-year-olds. Although some are wondering if weight loss apps for children are appropriate, Kurbo insists they focus on making healthy choices and incorporating physical activity into everyday life rather than regimented calorie counting. Using a traffic light-esque system where healthy foods are labeled “green” and processed junk food is labeled “red,” the app says they have an 85% success rate in lowering a child’s BMI. (The Daily Dot)

Over the past decade we have seen the meaning of  “celebrity” morph and fracture. What was once based on winning prestigious awards is now influenced by factors like online follower counts. So what does it mean to be famous in 2014? Several successful young musicians weigh in on playing the fame game in a time when music sales are lower than ever. Their responses include reflections on recognition, invasions of privacy, getting paid to go to parties, and promoting your own identity to make it big. (BuzzFeed)

The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S. has more than doubled since 2012, rising from 13% to 31% among kids 4-14-years-old. The report also found that kids’ usage of smartphones and tablets trumps all other consumer electronics, and 35% of parents said that their child uses a smartphone, another giant leap from 21% in 2012. (Kidscreen

Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach. Brands are reportedly pulling away from Facebook in “dramatic numbers,” instead using alternate social media outlets and their own microsites—like the EA sports Madden Giferator we recently covered—where they can control efforts and collect their own data. (Adweek)

The work ethic of Millennials is often compared to Boomers’ and (sometimes unfairly) criticized, but according to recent research, by 2020 Millennials will make up around 50% of the workforce, so figuring out what makes the next generation of employees happy in the workplace is becoming increasingly important. Mentorship programs, time flexibility, structure transparency, and social good are all features that help bring successful Millennial candidates in the door and keep them there. (Mashable)

Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." (Ypulse)

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