A Different Side of Global Millennials: The Friday Don’t Miss List

This week we're following up with content you might have missed in maker culture, global trends, tech, and the workplace with a Millennial focused eye.

1. Mommy on the Job? Maybe Not
In our Essentials this week, we let you know about brands like PepsiCo and LinkedIn that are incorporating Millennials’ parents into the hiring process, but warned that “bring-your-parents-to-work-day” may not be fun for everyone. Don’t miss the reactions to the original article that serve to either explain or mock this new trend. Millennials are indeed closer to their parents than generations before them, and while sociological changes are underway as they fill the workforce, older generations can’t help but scoff at the implications of helicopter parenting in the workplace.
 
2.  A Different Side of Global Millennials
This week’s guest post from JWT MENA introduced you to the Mipsterz—a sub-culture of Millennial Muslims who are challenging long-held Muslim perceptions through their adoption of hipster styles and pastimes. Exploring the Mipster trend globally, we don’t want you to miss this recreation of Pharrell’s “Happy” video, specifically showcasing modern-day Muslims in Britain. The Honest Policy, a group for global empowerment and change, captured the footage through contributions from a variety of people across the country.
 
3. Memories in a Digital Time Capsule
Hyper-nostalgia mobile apps are flooding the market, targeting Millennial audiences who want to put the past in the present and easily store newly made memories. Don’t miss out on Saga, a Seattle startup app that lets users share multiple streams of data at once. For example, after a vacation users can "bundle" their location tags and share the bundle with friends as a map of their experience. Data can be shared selectively to…

 
 
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Millennial News Feed

Quote of the Day: “Social media helps me to connect with other parents and to mark the achievements my son has made. It also allows me to brag about my son.” –Female, 32, ID

When phones are considered their lifelines to the world around them, one of young consumers' big daily concerns, and irritants, is a dead battery. Several startups and gadgets have come up with solutions for charging on the go, from solar panel bags to mobile accessories, but one new company is aiming to make emergency charging stylish. QBracelet is a “minimalist wristband” that comes in silver, gold, and black, and doubles as a charger that can bring phones up to a 60% charge. It is currently available for preorder, and is available for both Apple and Android. (Springwise)

Have mercy, Full House might be returning to TV. The mainstay of many Millennial childhoods is reportedly in the “early stages” of being revived, and the show would include several of the original cast members. The fact that repeats of the series remain a “ratings standout” on Nick at Night, and the recent revival of Boy Meets World could be contributing factors. The reboot would continue the run of nostalgia entertainment that is being created for Millennial viewers. (Hollywood Reporter)

Millennials are the most diverse generation to date, post-Millennials even more so, and the 2014-2015 school year marks the first time that white students are the minority in the U.S. In the 1990s, white students made up nearly 65% of the U.S. state school system population, and by the mid-2020s that number will go down to 45%. (Though the pattern is vastly different in private schools). Avoiding whitewashing in media and entertainment will be more important than ever for this generation, who truly will not see a majority white group of kids as their reality. (BBC)

The Legacy Foundation’s Truth campaign has new ads out to convince teens to get more involved in ending smoking. Among those that aired during Sunday’s MTA VMA broadcast, one called out a slew of young celebrities for being an “unpaid tobacco spokesperson,” showing images of them smoking and saying, “They’re the new face of Big Tobacco, and they don’t even know it.” Teens aware of Truth are twice as likely to say they do not intend to smoke in the future, and the new “Unpaid Tobacco Spokesperson” ad has been viewed on YouTube over a million times in the last three days. (Mediapost)

Smoking might not be as popular a dangerous activity as it once was, but that doesn’t mean all teens are playing it safe. The last few years a trend of extreme selfies has been spreading online, with young people taking pictures of themselves precariously perched on tall buildings, and recent events show it’s not going away soon. Last week three young photographers posted a video of themselves at the top of Hong Kong’s fifth-tallest skyscraper, and on Sunday a 24-year-old was arrested in New York for climbing on top of the Brooklyn Bridge. (The Verge)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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