Questions With A 23-Year-Old: Bryan Spencer

Want to know what's on Millennials' minds? We chat with them in our frequent feature "Questions With a Millennial" to provide you with answers and insight. In today's edition, we spoke with Bryan Spencer, a 23-year-old currently living in China.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. iPhone
2. Kindle Fire
3. Credit Card
4. Amazon.com
5. Running shoes (Asics)

How do you typically watch TV? On a set or streaming? Alone or with family or friends? 

I usually stream TV — generally alone, but if a show is popular (“Walking Dead,” “Homeland,” “Game of Thrones,” “Office” … I could go on for a while!) I will watch it with friends on a TV set.

What's your preferred social network and why?

I like Facebook because I can chat with my friends back home. I generally use “WeChat,” an iPhone app that connects to the Chinese social network QQ … it’s cheaper than texting and all my friends here in China use it

About how often do you check your cellphone?

It would probably be easier to say how often I’m not looking at it! I generally just check for messages/emails and don’t surf the Internet on it very often or play games.Bryan 

What's the last thing you watched on YouTube?

The Vice Presidential Debate

How do you typically consume news, if at all?

I consume news online unless I’m taking the train or flying, and in that case, I’ll grab a paper. In terms of websites, I read The Atlantic, Economist, WSJ, CNN, and BBC. I also like news aggregators such as Reddit, and of course I watch “The Daily Show.”

What brand do you think really understands your generation and why?

I may be cheating because this is such an easy answer, but...Apple. People pay a premium for the brand because of Apple’s marketing and influence.
 

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I prefer to breed with an intelligent female, but none of them are single.” –Male, 30, KY

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Today’s teens and tweens might be finding much of their entertainment online and in short doses, but in other ways they are being given an entertainment experience that sometimes feels photocopied from older Millennials’ childhoods. Case in point: Sony is producing a reboot of the I Know What You Did Last Summer franchise, continuing the trend of ‘90s films and TV being revisited for a new wave of young viewers. (Jezebel)

Millennials drew the short stick when it comes to economic security, but they may be getting their financial bearings. In 2013, the income of young Americans' households actually rose 10.5% from the year before. In previous years, households headed by 15-24-year-olds generally dropped more than other age groups. While this doesn’t necessarily mean that the recession's impact on the generation is overcome, it is a hopeful sign that not as much damage was done as was feared. (WSJ)

We’re in the midst of a fashion speed tug of war, with some brands leaning into fast fashion and others extolling a less is more attitude. But those brands who feel they need to keep up with the Forever 21s of the world should take note: Patagonia’s “anti-fast fashion” message is paying off. The clothing company has been encouraging customers to buy less, famously running ads that say “Don’t Buy This Jacket,” and their profits have tripled since 2008. (Business Insider)

Teen drug use, binge drinking, and smoking are all on the decline, according to a new federal report. The study found that substance dependence or abuse problems among 12-17-year-olds dropped from 8.9% to 5.2% from 2002 and 2013, and rates of drug abuse went from close to 12% to under 9%. However, the reasons behind these drops is somewhat of a mystery, as the percentage of teens who have seen prevention messages during the same time period has actually declined. (CBSNewsweek)

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