5 Facts About The Millennial Vote And The 2012 Election

The time has finally come…Election Day! To mark the occasion, one of our YAB members, Jordan Orris, rounded up some information about the importance of the Millennial vote, young people’s political habits, and what issues affect them the most. She also discusses difficulties among her generation in terms of the election and their uncertainty about the voting process. However, we like Jordan, hope Millennials hit the polls today and make their voices heard!

5 Facts About The Millennial Vote And The 2012 Election

Election1. Platforms are important.

It's obvious that jobs and the economy are key voting issues for the majority of voters, but Millennials are particularly worried about this and have been hit hard by unemployment. In fact, a report from Pew Research Center found that my generation will be the most educated, simply because it is easier to enroll in graduate school than to find work. Moreover, 53% of 18-24-year-olds have moved back in with their parents in the past few years and half of college graduates are either underemployed or unemployed

What's more, social issues are important to Millennials. Huffington Post held a bracket style contest to find out the most important voting issue for Millennials and it’s no surprise that same-sex marriage rights came out on top. Millennials are generally softer on this issue than previous generations, and it's obvious that more Millennials are open to same-sex marriages becoming legalized.

2. There is strength in numbers.

Millennials now represent 25% of eligible voters, surpassing the 65+ voting block by more than 7 million voters. This means my generation plays a larger role in determining our nation's leadership, and the issues that those leaders focus on. 2020 will mark the first election in which all Millennials can vote. In a…

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Quote of the Day: “To shop we spend Thanksgiving night in a hotel.” –Female, 16, NE

Video games are blamed for a lot of things (contributing to the obesity epidemic, violence, etc.) but they could also have positive impacts. Recent research has found that playing action video games, “even twitchy mainstream ones,” can help improve learning capabilities. It’s not yet clear exactly how they help improve perception and learning, but parents with kids who spend hours gaming can take comfort in the idea that it might be making them a little bit smarter. (NYMag)

Tinder’s simple, sleek swipe-to-choose design has been borrowed by multiple startups trying to appeal to young consumers, and now it’s being used for holiday shopping marketing. UK retailer Argos has created a Tinder-like web and mobile app to help shoppers choose their holiday gifts: after entering the gender and age of the person they’re shopping for, and their budget, the Gift Finder app offers up suggestions that the user can swipe right to “like” and add to a “maybe list.” Argos says so far visitors swipe through more than 60 gifts and spend an average of three minutes looking at presents. (Brand Republic)

These days everyone seems to be chasing the Millennial market, and “18-to-33-year-olds' spending habits are set to peak in the coming years,” but who will capture them? Morgan Stanley’s list of the 15 brands they predict will make a lot of money from Millennials includes discount retailers, hotel chains, and natural food brands. Chipotle and Starbucks top the list because “40% or more of their consumers are already Millennials.” (Business Insider)

Airbnb is launching a quarterly print magazine called Pineapple, in an effort to give the online brand more of an offline presence. This might seem strange to those who believe that young consumers are only interested in digital, but there is plenty of evidence that they appreciate the tactile and old school (see: records). Pineapple is being sent to 18,000 Airbnb hosts for free so the magazine will have a presence in the homes available on the site “to spark coffee-table conversation” and enhance the travel experience. (Fast Company)

Not only are teens overconnected, they also might be “push[ing] back against…the technological revolution.” At least according to an interpretation of a new study that found that 66% of teens would rather interact with friends in person, versus 15% who would rather do so online, and that 69% wouldn’t ask someone out via the internet. But we would say that those preferences speak more to their (very human) desire to be together, and their ability to seamlessly live both online and off. (Bloomberg View)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big trends and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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