5 Facts About The Millennial Vote And The 2012 Election

The time has finally come…Election Day! To mark the occasion, one of our YAB members, Jordan Orris, rounded up some information about the importance of the Millennial vote, young people’s political habits, and what issues affect them the most. She also discusses difficulties among her generation in terms of the election and their uncertainty about the voting process. However, we like Jordan, hope Millennials hit the polls today and make their voices heard!

5 Facts About The Millennial Vote And The 2012 Election

Election1. Platforms are important.

It's obvious that jobs and the economy are key voting issues for the majority of voters, but Millennials are particularly worried about this and have been hit hard by unemployment. In fact, a report from Pew Research Center found that my generation will be the most educated, simply because it is easier to enroll in graduate school than to find work. Moreover, 53% of 18-24-year-olds have moved back in with their parents in the past few years and half of college graduates are either underemployed or unemployed

What's more, social issues are important to Millennials. Huffington Post held a bracket style contest to find out the most important voting issue for Millennials and it’s no surprise that same-sex marriage rights came out on top. Millennials are generally softer on this issue than previous generations, and it's obvious that more Millennials are open to same-sex marriages becoming legalized.

2. There is strength in numbers.

Millennials now represent 25% of eligible voters, surpassing the 65+ voting block by more than 7 million voters. This means my generation plays a larger role in determining our nation's leadership, and the issues that those leaders focus on. 2020 will mark the first election in which all Millennials can vote. In a…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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