1 In 10 Youths Watch TV Online
- December 5th, 2008
- 2 Comments
In a trend that has not gone unnoticed by television executives, a recent report confirms that more “youths” (a term that seems a bit off here seeing as the report defines “youth” as 18 to 34 year-olds,) have started watching TV online. From BizReport
“Weekly viewing of TV programming online is emerging as a marker for leading-edge media use among this crucial 18-to-34 group,” said Bob DeFelice, Vice President for Client Service at Knowledge Networks…“As more and more of the 18-to-34 population moves in this direction, understanding this group’s media preferences and habits will grow in importance to marketers.”
While there’s a few reasons why this development and subsequent observation make a lot of sense (the demo is well-known for being multi-taskers with a partial attention span), one question that I haven’t heard being asked is how many of those surveyed actually own their own TVs? I’d be curious to hear the answer, especially from those on the younger, college-going half of the spectrum. In these rough economic times, it seems possible that students (and possibly young professionals living on an entry-level salary) would opt to invest in a nice computer that they can watch TV on, rather than worrying about getting their hands on a TV set and dealing with cable bill that comes with it. Thoughts?