Essentials

From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)

The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)

Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)

Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)

We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)

Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)

It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)

Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)

The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)

Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)

Ypulse Essentials: Tech Start-Ups Recruit Campus Ambassadors, Why ‘Hunger Games’ Is So Millennial, Instagram For Android

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Ypulse Essentials: The White House Is Hip, Pinterest Is Growing, Millennials Are Watching Less TV

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Ypulse Essentials: Amazon's Children's Imprint, Twitter Time Capsule, JCPenney's Geniuses

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Ypulse Essentials: Warner Bros. Creepy Social Series, Arby's Goes 'Healthy,' Music Makes It All Better

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Ypulse Essentials: Updates To COPPA Coming, Smartphone Owners, What Makes Millennials Different

As technology evolves, so must privacy measures (which is why the FTC is updating COPPA to incorporate protections…

Ypulse Essentials: Facebook+Skype, Eminem Tops 1 Million Downloads, A Fifth 'Pirates Of The Caribbean'?

The Internet guessed right; the “awesome” Facebook announcement (was an integration of video calling via Skype, as well…

A Gen Y'er Buys The Buzz For Windows Phone 7

Ed. Note: When Microsoft pulled the plug on the Kin this summer to focus “exclusively” on Windows Phone 7,…

Ypulse Essentials: Netflix Available On iPhone, Myth-Busting How To Reach Teens, Millennial Fashionistas Set Fall Trends

Your Netflix queue is now available for streaming on your iPhone (and Netflix predicts that their DVD by…

Ypulse Interview: Bob Mersereau, Boy Scouts of America

Today’s Ypulse Interview is with Bob Mersereau,  National Director of the 100th Anniversary at the Boy…

Ypulse Essentials: 'Eclipse' Premieres, Seventeen.com Relaunched, Foursquare Gets Funding

‘Eclipse’ premieres (with the biggest domestic release in Hollywood history. And A.O. Scott says it’s “more…

Ypulse Essentials: Alloy Inc. Is Sold, Madonna Reinvents Herself (Again), LBGT Lit

ZelnickMedia to acquire Alloy, Inc. (The new company plans to “build Alloy into a leading entertainment and media …

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