Essentials
From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)
The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)
Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)
Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)
We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)
Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)
It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)
Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)
The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)
Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)
Facebook Isn’t Cool Anymore, But Millennials Still Rely On The Site
Facebook’s IPO is just around the corner, putting a fresh focus on the social net. In…
Ypulse Essentials: Social Media Meets TV, Stitchtagram Takes Online Memories Offline, Kids Have High Expectations For Digital Books
Check out the rest of today's essentials on DoSomething's prom dress drive, education apps, Millennials' attitudes about brands on Facebook, and more...
Ypulse Essentials: Social Games Give Movies A Boost, Walmart Takes Discs To Digital, Teens Search For Identity In Pop Lit
Check out the rest of today's essentials on Google+'s new look, the lives of 'boomerangers,' Etsy and Hacker School teaming up, and more...
Ypulse Essentials: Facebook Cares, Teen Lit Day, Tween Shoppers Are Spenders
Check out the rest of today's essentials on TEDxTeen videos, the declining teen birth rate, "adultsters," The Hipster Games, and more...
Ypulse Essentials: Facebook Buys Instagram, Interview Questions For Millennials, Gen Y Switches Media 27 Times An Hour
Check out the rest of today's essentials on Sephora's social and digital makeover, anti-bullying efforts, Katniss Barbie, and more...
Ypulse Essentials: Kids’ Choice Award Winners, Angry Birds Head To TV, Children Are Self-Published Authors
Check out the rest of today's essentials on Mattel releasing a bald Barbie, brands attracting Millennials through retro-pricing, "The Avengers" smart Facebook strategy, and more...
Ypulse Essentials: Facebook Returns To Its University Roots, 'Bully' Will Be Unrated, 'Harry Potter' Goes Digital
Facebook gets back to its roots — students — with its latest feature (called “Groups for Schools.” The feature allows…
Ypulse Essentials: Zynga Strikes Out On Its Own, Streaming Sports, 'Tiger Eyes' Gets Movie Treatment
Zynga is launching a stand-alone platform on Zynga.com (for fans that want to play its games outside…
The Interest in Pinterest: A Millennial’s Perspective
Today’s post comes to us from Laura, a Youth Advisory Board member who is active on Pinterest…
Ypulse Essentials: Facebook Stats, Millennials Just Want To Laugh, Carly Rae Jepsen Is The Latest Viral Video Sensation
The latest Facebook stats are in (and look pretty impressive according to this infographic. In the 20 minutes per…
Ypulse Essentials: Angry Birds Take On The Final Frontier, Generation Screwed?, Smokeless College Campuses
We expect workers and students will experience a massive dip in productivity next month… (Nope, not because of…
Ypulse Essentials: The White House Is Hip, Pinterest Is Growing, Millennials Are Watching Less TV
Showing that he’s hip to new music trends, President Obama (released an official 2012 campaign playlist on…
