Essentials

From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)

The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)

Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)

Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)

We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)

Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)

It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)

Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)

The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)

Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)

Ypulse Essentials: Social Games Give Movies A Boost, Walmart Takes Discs To Digital, Teens Search For Identity In Pop Lit

Check out the rest of today's essentials on Google+'s new look, the lives of 'boomerangers,' Etsy and Hacker School teaming up, and more...

Ypulse Essentials: What's On Tap For Kids' TV, Music And Millennials And Branding, Hot New Apps

Get ready for a very different kids’ media landscape (as Disney and Nickelodeon go head to head for…

Ypulse Essentials: SXSW Kicks Off With Tech, Apple's iPad Presale Is Sold Out, YouTube For Schools Takes Off

SXSW has just kicked off and we’re already hearing some interesting tech and culture news (coming out…

Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

We followed along with the announcements from Apple’s iPad event (during which it announced an improved…

Ypulse Essentials: JCPenney Gets A Fresh Start, Google+ Is Now Open To Teens, Getting Into College

We’ve been eagerly awaiting news of how JCPenney would re-imagine the shopping experience (since we first heard…

Ypulse Essentials: Lego Gets Social With ReBrick, eBooks Win Over Tots But Not Teens, Oscar Noms Are In

Lego has built its way into the social media world (with its new fan community, ReBrick, where users…

Ypulse Essentials: Apple's Publishing Venture, Facebook's Open Graph, Ryan Seacrest And Mark Cuban's New Pop Culture Channel

Apple’s much talked about announcement today puts the tech giant in the book publishing space (with the…

Ypulse Essentials: YouTube For Schools, Bieber Targets Dads, Millennials' Game-Like Mentality

Aside from videos of cats playing the piano and laughing babies, YouTube has a lot of educational material…

iPads Will Be Rare Gifts For Kids This Holiday Season

I made a visit to see my sister, brother-in-law, niece, and nephews over the Thanksgiving weekend, and while…

Ypulse Essentials: App Age Rating System, Fewer Households Have TVs, Spotify Is App Happy

CTIA and ESRB have put a mobile app rating system in place (to help parents and kids understand…

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