Essentials
From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)
The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)
Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)
Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)
We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)
Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)
It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)
Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)
The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)
Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)
'Mad Men' Is Back, And So Are Its Millennial Fans
“Mad Men” continues to captivate the attention of Millennials who enjoy the complex drama of torrid…
Women Warriors Are Winning Over Both Guys And Girls
Maybe the upcoming film release of “The Hunger Games” has made us more sensitive to the trend, but…
Millennials Are Adopting And Adapting 60s Culture And Style
Millennials are growing up in a time of uncertainty. They aren’t sure when (or if) they’ll…
The Shift To Streaming Happens At Age 18
Millennials are used to getting what they want when they want it. They can get immediate answers to…
MTV And Logo Tell LGBT Millennials "It Gets Better" In A New Special
American attitudes toward the LGBT community have been changing for the better over the past decade. Millennials in…
Social TV: The Major Players And What It Means For Marketers
More and more Millennials are checking in to media events and TV shows. They already have their smartphones,…
Super Bowl Ad Roundup: The Winners And Losers Among Millennials
The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course!…
Zombie Land: Move Over Vampires, There's A New (Undead) Sheriff In Town
Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie…
Counting Down To 2012, One Trend At A Time: Cord Cutting & Cutting Back
We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts…
ABC Family Stars On The Success Of Their Shows, Social Media & Fans, And How Teen Dramas Have Grown Up
We at Ypulse have always admired ABC Family for breaking boundaries with its programming and using technology in…
Guest Post: Geena Davis Speaks Out About Girls In The Media
We’re thrilled to have a guest post from Ms. Twixt, an expert on all things tween. She…
MTV At 30: Still Pushing Boundaries And Pioneering New Forms Of Media
MTV turned 30 on Monday, but the network seemed to be the only one not interested in celebrating its…
