Essentials
From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)
The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)
Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)
Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)
We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)
Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)
It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)
Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)
The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)
Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)
Dispatches From The Millennial Mega Mashup: MTV’s Nick Shore On “Generation Innovation”
Nick Shore took the main stage at the Millennial Mega Mashup to unveil new research on “Generation…
Research Roundup: New Ypulse Report On Technology, Tweens' And Teens' Beauty Habits, College Savings Stats
Today we bring you another installment of the latest youth research available for sale or download. Remember…
The Ypulse Report — Technology
Millennials are upgrading their technology and latching on to new devices. From smartphones to tablets, they're toting portables that allow them to be in constant communication and always on social media. This report details the technology that Millennials own and how they use it.
Social TV: The Major Players And What It Means For Marketers
More and more Millennials are checking in to media events and TV shows. They already have their smartphones,…
The Tablet Takeover: What It Means For Reaching Millennials
Tablets were the top item on Millennials’ holiday wish lists — both young kids and older…
The Ypulse Report — Holiday Shopping & Winter Fun
Retailers rejoiced as young shoppers flocked to stores during the 2011 holiday season. Millennials — particularly guys — are increasingly using technology both in store and online to make sure they get the best deals. This report details Millennials' holiday shopping habits and how they spend their winter breaks.
Counting Down To 2012, One Trend At A Time: Students Will Have Tablets
We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts…
The Ypulse Report — What’s In Your Backpack?
Most students carry a bag to school every day, and it holds far more than just their books, including snacks for on-the-go and MP3 players for between classes. Although Millennials are a tech-savvy generation, they still rely on pen and paper at school. This report details the school supplies, technology, personal items, and food and drinks that students carry in their bags.
iPads Will Be Rare Gifts For Kids This Holiday Season
I made a visit to see my sister, brother-in-law, niece, and nephews over the Thanksgiving weekend, and while…
Tablets Top Holiday Wishlists, But Which Will Kids Get?
Nearly half of children aged 6-12 (44%) want an iPad in their stocking this holiday season, according to Nielsen.…
Back-To-School Shopping: Technology 101
The category of “school supplies” has expanded dramatically to include way more than pencils, paper, rulers, and calculators.…
The Ypulse Report — Technology
We took a deep-dive look at students’ use of technology in January 2011, and found distinct patterns for…
