Essentials

From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)

The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)

Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)

Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)

We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)

Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)

It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)

Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)

The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)

Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)

The Shift To Streaming Happens At Age 18

Millennials are used to getting what they want when they want it. They can get immediate answers to…

The Tablet Takeover: What It Means For Reaching Millennials

Tablets were the top item on Millennials’ holiday wish lists — both young kids and older…

The Great App Race On Campus

This may just be the greatest gift to students since spell check: A new smartphone application that takes…

Best And Worst Of 2010: Tech

Ed Note: Our second helping of Year In Review coverage comes from Ypulse resident techie Bryan Spencer. Below…

Social Media Rules: Holiday Shopping Edition

The economy may not be out of the woods just yet—but as positive signs go, a…

Guest Post: Three Tips NOT To Use When Using Mobile Tech With Teens

Today’s Ypulse Guest Post is from Deb Levine, Executive Director and founder of sexual health nonprofit ISIS,…

A Gen Y'er Buys The Buzz For Windows Phone 7

Ed. Note: When Microsoft pulled the plug on the Kin this summer to focus “exclusively” on Windows Phone 7,…

An App For Every Occasion [And Any Smartphone]

Today’s second Ypulse Youth Advisory Board post is from our resident techophile Michael Hayball on the apps…

Foursquare Turns A Fun Night Out Into A Video Game IRL

Today’s Ypulse Youth Advisory Board post is from Chase Straight on the Gen Y appeal of Foursquare—…

Guest Post: Four Insights for Youth Marketers from DML 2010

Today’s Ypulse Guest Post comes from Derek Baird, a 2010 Ypulse Youth Marketing Mashup advisory board member, who…

Will Mobile Payments Take Hold In The American Market: Thoughts From Engage! Expo

Today’s Ypulse Youth Advisory Board post comes from Chase Straight who also made a stop by the…

YOUTH PULSE, INC.
299 BROADWAY, 19TH FL
NEW YORK, NY 10007