Essentials
From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)
The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)
Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)
Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)
We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)
Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)
It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)
Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)
The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)
Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)
‘SNL’s’ 100th Digital Short: What That’s Meant For Online Video
This weekend marked a major milestone for "SNL," airing its 100th Digital Short. To put that in perspective,…
#GenInnov: Our Twitter Chat With MTV Insights On ‘Generation Innovation’
Following Nick Shore’s presentation at the Millennial Mega Mashup last week, we wanted to talk more…
Facebook Isn’t Cool Anymore, But Millennials Still Rely On The Site
Facebook’s IPO is just around the corner, putting a fresh focus on the social net. In…
Not All Millennials Dream Of Big City Life
As Millennials come of age and graduate from college, they’re making decisions about where they want…
Dispatches From The Millennial Mega Mashup: MTV’s Nick Shore On “Generation Innovation”
Nick Shore took the main stage at the Millennial Mega Mashup to unveil new research on “Generation…
Announcing The 2012 GennY Award Winner: Kellogg’s “Eat. Share. Prosper.” Campaign
We want to congratulate Kellogg's on winning the 2012 GennY Award for its innovative campaign aimed at college…
HBO’s ‘Girls’: What The Real Girls Think
Today’s post comes to us from Camilla, a recent grad who weighed in on HBO's …
Dispatches From The Millennial Mega Mashup: Q&A With Neil Howe, Making Purposeful Connections With Millennials
Attendees at the conference got a fresh understanding of Millennials from the perspective of generational theory through a…
Dispatches from the Millennial Mega Mashup: Marketing ‘The Hunger Games,’ Millennials’ Sense Of Humor
With the media options that Millennials have at their fingertips, it's easy for media properties to get…
Dispatches From The Millennial Mega Mashup: Growing Up And Family Traditions
Continuing to focus on Hispanic Millenials during the first day of the Millennial Mega Mashup, the conversation shifted…
Dispatches From The Millennial Mega Mashup: The Influence Of Hispanic Millennials
Jake Katz, Ypulse’s Chief Architect, opened the Millennial Mega Mashup telling conference attendees that “we…
A Millennial’s Exploration Of Why Diets Have Trends
Today’s post comes to us from Camilla, a Youth Advisory Board member who has noticed that…
