Age Group
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Tech
‘SNL’s’ 100th Digital Short: What That’s Meant For Online Video
This weekend marked a major milestone for "SNL," airing its 100th Digital Short. To put that in perspective,…
#GenInnov: Our Twitter Chat With MTV Insights On ‘Generation Innovation’
Following Nick Shore’s presentation at the Millennial Mega Mashup last week, we wanted to talk more…
Facebook Isn’t Cool Anymore, But Millennials Still Rely On The Site
Facebook’s IPO is just around the corner, putting a fresh focus on the social net. In…
Not All Millennials Dream Of Big City Life
As Millennials come of age and graduate from college, they’re making decisions about where they want…
Dispatches From The Millennial Mega Mashup: Neuoscience 101 & Understanding Gen Y
Along with an abundance of research and insights about Millennials, attendees at the conference learned about neuroscience in…
Dispatches From The Millennial Mega Mashup: MTV’s Nick Shore On “Generation Innovation”
Nick Shore took the main stage at the Millennial Mega Mashup to unveil new research on “Generation…
Dispatches From The Tween And Gen Y Panels At The Millennial Mega Mashup
What better way to learn about youth at the Millennial Mega Mashup than by meeting members of this…
Announcing The 2012 GennY Award Winner: Kellogg’s “Eat. Share. Prosper.” Campaign
We want to congratulate Kellogg's on winning the 2012 GennY Award for its innovative campaign aimed at college…
Dispatches From The Millennial Mega Mashup: Q&A With Neil Howe, Making Purposeful Connections With Millennials
Attendees at the conference got a fresh understanding of Millennials from the perspective of generational theory through a…
Dispatches from the Millennial Mega Mashup: Marketing ‘The Hunger Games,’ Millennials’ Sense Of Humor
With the media options that Millennials have at their fingertips, it's easy for media properties to get…
Dispatches From The Millennial Mega Mashup: Growing Up And Family Traditions
Continuing to focus on Hispanic Millenials during the first day of the Millennial Mega Mashup, the conversation shifted…
Dispatches From The Millennial Mega Mashup: The Influence Of Hispanic Millennials
Jake Katz, Ypulse’s Chief Architect, opened the Millennial Mega Mashup telling conference attendees that “we…
Need Some Stats?
Young people are conflicted about going to college — they think it’s what they’re supposed to do after high school, but they question the value of a degree in the slumping economy. They’re confident that they’ll eventually be able to work in a job they love and achieve financial stability. This report details Millennials’ attitudes toward college and work, their spending money, and the financial services they use.
Millennials are upgrading their technology and latching on to new devices. From smartphones to tablets, they're toting portables that allow them to be in constant communication and always on social media. This report details the technology that Millennials own and how they use it.
Retailers rejoiced as young shoppers flocked to stores during the 2011 holiday season. Millennials — particularly guys — are increasingly using technology both in store and online to make sure they get the best deals. This report details Millennials' holiday shopping habits and how they spend their winter breaks.
Most students carry a bag to school every day, and it holds far more than just their books, including snacks for on-the-go and MP3 players for between classes. Although Millennials are a tech-savvy generation, they still rely on pen and paper at school. This report details the school supplies, technology, personal items, and food and drinks that students carry in their bags.
