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The Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and …
Also on Ypulse Today:
Students are stressing, but now there’s a way they can help each other get through the challenges of college…by anonymously spilling their guts about their problems. Read more on the Collegians Channel.
Youth Advisory Board member Amanda Aziz is well aware of the workplace challenges facing her generation, from not wanting to be stuck in a cubicle to not wanting to be unemployed. What’s a grad to do? Read more from our Youth Advisory Board.
Featured Research: Entertainment 2011
Millennials rarely take a break from media now that it is just as mobile as they are. Music is Millennials’ favorite medium; they spend more time with it in a typical week than with any other. While some download music illegally, most happily pay for music to support the artists they care about. Millennials watch an extraordinary number of movies now that they are so readily available via streaming and make a rapid transition from big screen to small screen. 3D movies are reeling in audiences and breaking box office records, but few students say a film’s availability in 3D affects their interest in seeing it. The TV industry may be poised for a shakeup, thanks to Millennials. College students are spending more time watching cheaper Internet-based alternatives to cable (like Hulu and Netflix). Unlike music, most Millennials say they could live without TV, and some are doing just that by cutting the cable cord, or at least cutting premium cable channels and getting by with basic service.
Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t …
Read more...Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d …
Read more...Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted.
According to stats released last …
Read more...Walking through a suburban mall recently, I passed a new store, the Sweet & Sassy salon and spa, which caters specifically to the whims of tween girls. All pink and purple and sparkle, the salon offers girls the full grown-up …
Read more...Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our …
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